Digital Analytics Manager

The Digital Analytics Manager will play a critical role in enterprise-wide Global Digital Storefront initiatives joining Manulifes Global Digital Marketing to drive the successful implementation and continuous evolution of the organizations digital strategy across consumer markets. This role partners closely with digital marketing teams product leaders and business stakeholders to deliver insightful reporting advanced analysis and data-driven recommendations that inform strategic and tactical decision-making.

This position requires a highly motivated analytics leader with a strong passion for digital data and optimization. The Digital Analytics Manager will be responsible for collecting analyzing and interpreting complex digital data synthesizing results into clear actionable insights that improve business outcomes. Leveraging an increasingly mature digital analytics ecosystem the incumbent will analyze user behavior across major Manulife digital properties to measure performance identify opportunities and continuously optimize customer experiences. Through strong analytical communication and problem-solving skills this role will influence digital strategy enhance performance and help elevate the effectiveness of enterprise digital initiatives.

Position Responsibilities:

• Own the endtoend reporting and insights strategy for the Global Digital Storefront ensuring consistent scalable and accurate measurement across regions brands and digital properties.

• Design build and maintain standardized measurement plan and self-serve dashboards and reports that track Storefront performance including acquisition engagement conversion retention and customer journey metrics.

• Translate complex digital data into actionable businessfocused insights that support decisionmaking across Marketing Product Technology and senior leadership.

• Define and operationalize key performance indicators (KPIs) aligned to Storefront business objectives ensuring ongoing relevance as the platform and digital strategy evolve.

• Provide regular performance readouts and deepdive analyses that highlight trends risks opportunities and optimization recommendations for Storefront initiatives.

• Enable stakeholders to selfserve insights by establishing robust reporting frameworks documentation and analytics best practices within Adobe Analytics and related platforms.

• Partner with Product Owners and squad teams to embed reporting requirements into epics and user stories ensuring measurement is built into Storefront features by design.

• Monitor data quality and consistency across Storefront reporting working closely with tagging and engineering teams to resolve tracking gaps or discrepancies.

• Support continuous optimization by clearly measuring the impact of enhancements experiments and releases across the Global Digital Storefront ecosystem.

Required Qualifications:

• Minimum 5 years experience working with advanced digital analytics platforms such as Adobe Analytics Analysis Workspace Adobe Target Audience Manager Real-Time CDP Adobe Experience Platform or similar enterprise tools.

• 2 years of business analysis experience in large organizations with multiple functions and/or business units.

• Data management and visualization experience (Power BI or Tableau SQL R).

• Experience measuring digital performance including mobile analytics.

• Advanced proficiency with Databricks including SQL PySpark Delta Lake Workflows Unity Catalog) and PowerBI.

• Hands-on Python for data science: pandas/numpy/scikit-learn/statsmodels/PySpark; MLflow for experiment tracking and model registry; CI/CD and testing.

• Expertise in experimentation design attribution methodologies incrementality measurement MMM CLV and privacy aware analytics in regulated industries.

• Analytical rigor and systems thinking across data measurement and modeling layers.

• Analytics engineering and Python modeling.

• Strong data storytelling insight synthesis and executive-ready communication.

• Stakeholder influence and change management especially across marketing digital engineers and MarTech.

• Deep experimentation mindset measurement discipline and ROI orientation.

• Demonstrated ownership bias for action and comfort with ambiguity.

Preferred Qualifications:

• Analytics experience in an agile project environment is a plus.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.