Demand Generation Specialist

ABOUT INETCO

INETCO is on a mission to deliver the payment security and reliability that all people deserve every moment every day. We collaborate and co-create to build intelligent AI-driven solutions that protect financial payment systems from fraud and cyber-attacks ensuring the safety of consumers and businesses around the world.

At INETCO were redefining the landscape of payment security. Wed love for you to join us and experience the most positive challenging and transformative experience of your career.

ABOUT THE ROLE

INETCO is looking for a Demand Generation Specialist to own the engine that powers our marketing pipeline our marketing operations stack (Hubspot and its integration with Salesforce) and the campaigns that bring our fraud-first story to life. This is a hands-on individual-contributor role based in Vancouver (hybrid 23 days per week in office) reporting to the Chief Growth Officer built for someone who wants to learn fast take ownership early and grow their career in marketing.

WHAT YOULL DO

• Own and maintain Hubspot as our marketing automation platform workflows forms lists lead scoring and email sends
• Manage the integration between Hubspot and Salesforce keeping lead routing field mapping and data clean and accurate
  
• Produce campaign content emails nurture sequences landing page copy and social posts
• Execute integrated campaigns end-to-end from brief to launch to reporting and analysis
• Analyze campaign performance and translate results into clear takeaways and recommendations
• Build and manage lead nurture workflows and monitor the MQL SQL handoff with Sales
• Partner with Sales Product and the Chief Growth Officer on campaigns sales enablement and ad hoc growth projects
• Proactively flag whats not working and recommend better tools processes or content

WHAT WERE LOOKING FOR

We care more about hunger curiosity and ownership than years of experience. The ideal candidate is:

• An entrepreneurial self-starter comfortable figuring things out with minimal hand-holding
• Hungry to learn and grow into a bigger marketing role over time
• A strong clear writer who can produce clean on-brand campaign copy
• Detail-oriented and organized able to juggle multiple campaigns and deadlines at once
• Curious about marketing technology automation and what makes campaigns perform
• Collaborative comfortable working closely with Sales Communications and Product teams

COMPETENCIES

• Exposure to B2B tech payments banking or cybersecurity
• Working knowledge of Hubspot or demonstrated ability to learn marketing automation platforms fast
• Understanding of Salesforce and CRM/marketing data hygiene
• Strong clean writing able to produce on-brand campaign copy independently
• Basic understanding of the digital marketing funnel (MQL/SQL nurture attribution)
• Detail-oriented and comfortable running multiple campaigns and tasks at once
• Analytical enough to read campaign and funnel reports draw out insights and act on them
• Familiarity with Apollo and interest in building marketing AI agents

INETCO values diversity. We encourage people of all ages backgrounds identities and orientations to apply. All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity and national origin.

Please submit a cover letter with your application

Applications will be accepted until September 30 2026.

Required Experience:

IC