Customer Sales Executive, Better For You & Salty Snacks

As a critical member of the Hershey Canada Sales team the Customer Sales Executive Better For You and Salty Snacks will be accountable for profitably growing the BFY and Salty portfolio with a clear mandate to build distribution strengthen customer partnerships and unlock new whitespace across an emerging and strategically important business.

This role requires a people-first leader who can coach and develop direct reports set clear priorities create accountability and build capability while also operating with an entrepreneurial mindset. The CSE will work closely with brokers distributors retail customers internal cross-functional partners and key contacts within Hershey USA to align plans accelerate execution and deliver sustainable growth.

• Lead coach and develop direct reports to deliver against growth distribution share and profitability objectives.
• Own customer and channel growth strategies for the BFY & Salty Snacks portfolio driving distribution visibility and profitable expansion.
• Identify whitespace opportunities and translate innovative ideas into scalable commercial growth.
• Build and leverage strong partnerships with brokers distributors and Hershey USA stakeholders to accelerate execution and business results.
• Develop and execute annual and long-term business plans supported by customer insights syndicated data and marketplace trends.
• Partner cross-functionally to deliver customer innovation and commercial priorities while representing the business in key customer and internal forums.

• 5 years of progressive sales experience in Consumer Packaged Goods or a related commercial capacity
• People leadership experience an asset including coaching prioritization performance management and development of direct reports
• Experience working with brokers distributors indirect sales models or multi-partner execution networks
• Snack food Better For You emerging brand route-to-market or whitespace business-building experience is an asset
• Strong understanding of the Canadian retail landscape with the ability to connect customer priorities to category and brand opportunities

• Advanced working knowledge of Microsoft Office with PowerPoint and Excel mandatory
• Interpret and translate insights into action: knowledge of Nielsen or syndicated data
• Ability to forecast demand trade manage supply assumptions and communicate risk in a fast-paced environment
• Persuasive selling negotiation presentation and written communication skills

• Entrepreneurial spirit curiosity and an ownership mindset
• Ability to identify growth opportunities challenge the status quo and execute with discipline
• Strategic leadership collaboration and the ability to work independently in a high-growth fast-paced business environment

• Strong relationship-building skills across customers direct reports brokers distributors internal partners and Hershey USA contacts
• Proven ability to influence and align diverse stakeholders to deliver business objectives

Bachelors degree

• People Leadership: Builds trust sets direction coaches for performance and develops talent through clear expectations feedback and support.
• Business Acumen: Understands how a CPG business works how strategies and tactics perform in market and how to evaluate competitive trends customer needs and category signals.
• Entrepreneurial Drive: Operates with ownership resourcefulness and bias for action; identifies opportunities builds practical plans and moves quickly to test learn and scale what works.
• Drive for Results: Pushes self and others to exceed business goals communicates priorities and maintains focus on the actions that matter most.
• Interpersonal Relations and Teamwork: Builds constructive relationships with internal and external partners manages conflict with diplomacy and creates mutually beneficial solutions across teams.

The anticipated base salary range for this role is from $108800 to $136000 per year. The actual base salary offered will depend on a variety of jobrelated factors including but not limited to experience skill set education and addition to a market-competitive base salary our Total Rewards package includes performancebased incentives and a comprehensive competitive benefits package designed to support overall physical mental and financial wellbeing (as applicable).