Customer Marketing Manager

At Poka were changing how the worlds industrial teams work capturing the knowledge of their best people and putting it in every operators hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world with industrial AI inside the shift not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact every shift every site every region.

Were proud to support global leaders like Nestlé Bosch Mars and Danone across 3000 sites in 70 countries. And as a fast-growing part of the IFS family youll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

At Poka were transforming how frontline teams operate learn and solve problems. Our connected worker platform is purpose-built for manufacturing empowering frontline workers to share knowledge collaborate in real-time and drive continuous improvement.

Think of it as the missing digital link bringing the human interface into the stack of the Smart Factory generating the right data and insights that drive entirely new scales of process improvements.

Were proud to support global leaders like Nestlé Bosch Mars and Danone on their digital transformation journeys. And as part of the IFS family our global reach and impact continue to grow.

The best customer stories are earned.

If youve built an advocacy program from real relationships not reference requests fired off when Sales needs a logo this role was built for you.

About the role

The Customer Marketing Manager owns how Pokas customers show up in the market: through case studies advisory boards user groups and the kind of relationships that make a customer pick up the phone when we ask. Youll work closely with Customer Success Sales and Product to build an advocacy engine that keeps pace with our growth and gives the field the proof points it needs to close deals.

This is not a content coordination role. The right person is comfortable in a boardroom with a VP of Operations knows how to ask a plant manager for a reference without making it feel like a favour and understands that the relationship with a customer executive is the asset. The case study is just a byproduct.

What youll be doing

• Build and maintain a pipeline of customer advocates references case study subjects speaker candidates and site tour hosts with a focus on cultivating relationships with executives who can speak to business outcomes not just product features.
• Own the Customer Advisory Board end to end: agenda design participant selection pre- and post-session follow-through and turning what you hear into something actionable for Product and Marketing.
• Run regional user groups and virtual roundtables that manufacturing leaders actually want to attend. Not webinars with a different name sessions where peers trade real problems and real fixes.
• Develop customer stories across formats: written case studies short-form video ROI narratives and customer-authored content for events and thought leadership programs.
• Build out the customer events calendar including Poka-hosted sessions customer tracks at industry events like IFS Unleashed and onsite visits that double as storytelling opportunities.
• Partner with Campaign and Content teams to make sure customer proof points land where they matter ads nurture flows sales decks web pages instead of sitting in a shared drive.
• Track whats working: reference velocity case study pipeline health CAB participation and community engagement. Bring those numbers to team planning with clear read-outs.
• Carry the customers perspective back into Marketing flagging when messaging doesnt match what customers actually say and pushing for the language that does.

What you bring

• 46 years in customer marketing community management customer success or B2B field marketing including time in enterprise SaaS or industrial technology.
• Youve built an advocacy program not just contributed to one. You know what a reference pipeline looks like when its healthy and what it looks like right before it dries up.
• A track record of engaging plant managers operations directors and manufacturing VPs as long-term relationships not one-time contacts. You build trust over time and ask for things a reference a quote a speaking slot in a way that strengthens the relationship rather than drawing it down.
• The judgment that comes from sourcing advocates out of a base of busy executives without burning goodwill. That instinct comes from doing the work not observing it.
• Strong writing. You can take a one-hour customer interview and turn it into something a prospect would actually read.
• Working knowledge of HubSpot and Salesforce for tracking programs and contacts.
• The organization to run several programs at once without letting any of them slip.
• French fluency is a meaningful asset given Pokas customer base.

Why Poka

Youll sit at the intersection of customer relationships marketing and frontline manufacturing close enough to the work to see the impact with the autonomy to shape how an entire advocacy function runs. As Poka grows within the IFS family the customer stories you build become the proof points that carry the brand into new markets. If you want ownership and a program you can genuinely call yours this is it.

Want to learn more about our culture Click HERE.

Please note: An understanding of Englishis essential at Poka as it is the language used during company-wide meetings and many internal communications ensuring effective collaboration and addition as Poka operates in an international environment English is the primary language for communicating with our clients and partners enabling us to better serve them and represent Poka in a professional manner.