Copy & Content Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:Copy & Content Strategist

Location: Toronto Canada

About the role:

AsContentStrategistyoullbe the connective tissue between business priorities and content delivery translating campaign goals and key moments into compelling narratives and channel strategies.Youllplanwrite edit andoptimizeacross multiple formats and platforms partnering closely with creative social web and operations teams. This is a role for someone equally comfortable shaping a messaging framework anddeveloping andpolishing a final piece of copy.

What you will be doing:

• Develop strategic insight-driven content plans acrossdigitalchannels social mediaexecutive socialblogand web with a strong understanding of audience engagement brand voice and platform best practices
• Align content strategies with campaign goals key moments and amplification opportunities across organic and paid digital channels
• Write compelling concise copy for social posts executive thought leadership landing pages headlines and short-form web experiences
• Partner with creative social web and operations teams to translate business priorities into impactful content narratives and channel strategies
• Recommend content amplification tacticsoptimizationapproaches and engagement strategies to extend reach and performance
• Edit and refine long-form and short-form content including articles blogs and campaign assets ensuring grammar clarity consistency tone and accuracy
• Balance strategic thinking with hands-on execution moving between content planning and messaging frameworks through to polished final copy
• Stay current on digital trends platform updates and emerging storytelling formats to continuously evolve content approaches and drive engagement
• Use analytics and performance data to inform content decisions and report on effectiveness
• Contribute to content governance ensuring brand voice and editorial standards aremaintainedacross all output

What you need to be great in this role:

• Proven experience developing content strategies across social media and digital channels
• Strong copywriting and editing skills across short-form and long-form formats social web editorial and campaign assets
• Solid understanding of audience engagement platform best practices and organic and paid content amplification
• Experience working cross-functionally with creative social web and operations teams
• Familiarity withmeasurement frameworkstoanalyzecontent performance
• Nice to have:CMS (WordPress)SEOexperience
• Experiencewith Gen AI tools relevant to content strategy and copywriting to enhance output quality and efficiency
• Experience building personal AI workflows to improve efficiency for example content ideation copy drafting or performance reporting
• Agentic approach to content planning: ability to break down a briefidentifytheoptimalcontent path and execute across multiple workstreams
• Ability to critically evaluate AI-generated outputs and apply human judgement to ensure quality accuracy and brand alignment
• At the time of thisposting the base salary for this position may range from$63750.00to$71250.00.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.

Req ID: 17878

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.