Content Strategist

WHO IS RATEHUB

Were a company on a mission. We are a unique Canadian Fintech that is the one-stop shop for all financial needs of the consumer: Save Spend Borrow Invest and Protect. Every single team member from Product & Engineering to Sales & Marketing Finance Operations and everything in between is obsessed with one thing: helping Canadians make better financial choices. And were pretty great at it too. Via our digital application technology and our award-winning in-house brokerages we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses: a mortgage brokerage a life insurance brokerage a home and auto insurance brokerage a mortgage originations and servicing business a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience personalized credit card and loan options and cheaper auto and home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isnt easy though. We know that achieving our mission is full of challenges challenges that can be complex and often unexpected but that are always interesting rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right candidate to join us and help lead us forward to continued growth.

About the role

Were looking for a Content Strategist to help grow Ratehubs organic presence and reach more Canadians through high-quality data-driven content.

This is a mid-level individual contributor role reporting to the Senior Organic Growth Manager. Youll work closely with the Sr. Mortgage Editor VP of Mortgages Content Team PR Team Email Partnerships Team and other cross-functional stakeholders. The role sits at the intersection of content strategy SEO GEO analytics content creation and distribution. Youll use performance data search trends audience insights and emerging AI search data to identify opportunities make recommendations and execute content initiatives that drive organic growth.

As the Content Strategist dedicated to our Mortgage business unit youll work closely with the Sr. Mortgage Editor who will provide the majority of the mortgage insights analysis and subject-matter expertise. You dont need to be a mortgage expert when you join but youll be expected to develop a strong working knowledge of the Canadian mortgage market over time so you can confidently translate expert insights into effective content and ensure what we produce is accurate relevant and useful to consumers.

Your goal is simple: use content search data and distribution to bring more qualified traffic to . Youll work across blogs landing pages newsletters eblasts social content short-form video forums and emerging search channels with a focus on measurable organic growth.

Develop a data-driven content and SEO/GEO strategy

• Develop a strong understanding of SEO and Generative Engine Optimization (GEO) and use SEO and AI Search Analytics platforms to monitor how Ratehubs content is appearing in traditional rankings and AI-generated answers.
• Use analytics search data audience insights and content performance across both traditional and AI-powered search to identify opportunities and recommend what content to create update optimize or retire.
• Analyze organic traffic rankings on-page engagement conversions and AI-search visibility (mentions and citations across LLMs and generative search platforms) to understand whats working and where there are opportunities to improve.
• Identify content gaps high-value topics and emerging search trends including which topics sources and formats are being surfaced by AI search engines
• Recommend the right format and channel for each opportunity (blog post landing page newsletter eblast Reel social post forum contribution) and changes to improve contents ability to be discovered referenced and cited by search engines and generative AI platforms.
• Work with the Senior Organic Growth Manager and other stakeholders to turn analysis and recommendations into actionable content initiatives and help inform the broader SEO and GEO strategy.
• Stay up to date on changes in search AI discovery GEO best practices and emerging search behaviours.

Create and optimize content

• Develop and maintain a mortgage content calendar and prioritized content backlog balancing evergreen content with timely opportunities.
• Write and produce unique useful and engaging content across multiple formats including blog posts landing pages mortgage rate pages social content forum posts and short-form video scripts.
• Use content analysis search data and performance insights to create copy that addresses what consumers are actually searching for and helps them make informed financial decisions.
• Develop an understanding of the factors affecting Canadian borrowers including Bank of Canada rate announcements Government of Canada bond yields CPI releases CREA housing data lender activity and broader economic trends and work with the Sr. Mortgage Editor to validate that content accurately reflects the latest market developments.
• Translate mortgage insights market analysis and expert commentary into clear accessible consumer-friendly content using expert input as the foundation while bringing your own perspective on structure messaging search intent format and audience engagement.
• Learn to recognize the questions concerns and search behaviours of Canadian mortgage consumers and stay curious about the industry proactively building your knowledge over time.
• Refresh and rewrite existing landing pages and high-value content including French-language landing pages in collaboration with our translators to keep them accurate relevant competitive and aligned with SEO and GEO best practices using performance data to guide improvements.
• Use AI tools to assist with research ideation analysis and content generation and test and implement emerging AI content practices while maintaining strong editorial standards originality accuracy and Ratehubs brand voice.

Manage content distribution and email

• Own the building and management of Ratehubs weekly newsletters including coordinating with the Partnerships Team on the Credit Card newsletter and determining the topics and articles featured in the Mortgage newsletter.
• Own the building and management of Mortgage weekly eblasts and promotional emails working with the Sr. Mortgage Editor and other stakeholders to incorporate their content and insights.
• Use performance data and audience insights to determine which topics and content should be featured and how they should be positioned and identify the right channel and format for each piece of content rather than relying solely on traditional search.
• Support organic growth across Google Search AI search Reddit and other forums social media email and short-form video and develop recommendations for how content can be distributed to bring more qualified traffic to .
• Create and support timely social content across platforms including Meta TikTok and LinkedIn and participate in community engagement where appropriate to support organic content paid marketing and PR initiatives.

• Edit format and publish content using WordPress ensuring pages are accurate optimized and ready for publication.
• Work closely with the Editorial Team to ensure content meets Ratehubs editorial and brand standards.
• Collaborate with internal stakeholders on the prioritization and implementation of relevant CMS components website functionality and content updates.
• Identify opportunities to improve the content experience and ensure users can easily find and engage with the information they need.

• 46 years of experience in content strategy content marketing SEO digital publishing or a related field.
• Excellent writing and editing skills with the ability to create content that is original engaging informative and genuinely useful to consumers.
• Strong understanding of SEO GEO and AI-powered search with an interest in how LLMs are changing content discovery.
• Experience using analytics and SEO tools to analyze content and channel performance and turn insights into actionable recommendations.
• Experience with tools such as Google Analytics Google Search Console SEO platforms and/or AI Search Analytics platforms.
• A strong understanding of how content SEO GEO email and distribution work together to drive measurable business results.
• A curious analytical and test-and-learn mindset with a willingness to experiment with new content formats AI tools and emerging discovery channels.
• Strong research skills and the ability to quickly develop expertise in a complex subject area.
• A demonstrated ability to take complex information from subject matter experts and turn it into clear compelling consumer-friendly content.
• A strong interest in the Canadian mortgage and broader personal finance space with the curiosity and drive to develop deep mortgage expertise over time.
• Previous experience with WordPress or another CMS.
• Experience building and managing email newsletters or eblasts including content selection production and publishing.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.
• Fluency in French is an asset

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.