Content Marketing and Athlete Community Lead

Blonyx is an athletic performance brand that helps athletes achieve their athletic ambition.

Science is at the heart of everything we do. We turn it into performance nutrition systems that combine effective products with the support athletes need to use them properly.

Our content strategy supports this mission by translating sports science into practical advice useful information and compelling stories to help athletes achieve more.

Were looking for a Senior Content Marketing Manager to take ownership of this strategy and build it into a measurable growth engine for Blonyx.

This is a senior hands-on role for someone who can improve our strategy create compelling content and demonstrate its commercial impact.

Youll learn what our athletes want to achieve create content that educates and supports them on their journey and turn their attention into website visits downloads email subscribers and sales.

Youll also lead our athlete ambassador and influencer community recruiting motivating and activating the people who represent Blonyx.

• Own and improve our education- and support-led content strategy
  

• Identify the audiences topics formats and channels with the greatest potential
  

• Turn sports science into practical credible and distinctive content
  

• Build systems/funnels that move audiences from discovery to our website email list and products
  

• Manage a consistent editorial calendar across social media email and our website
  

• Write film and interview athletes working with our contract video editor to produce content that attracts
  

• Create social posts articles photography website content and athlete stories
  

• Brief and direct video projects with clear objectives hooks and storylines
  

• Manage Blonyxs presence across Instagram Facebook and other relevant channels
  

• Test hooks formats angles and calls to action
  

• Identify successful organic content for boosting and paid distribution
  

• Build strong relationships with Blonyx athletes ambassadors and influencers
  

• Recruit people who align with our mission audiences and sporting communities
  

• Create a connected and motivated team not simply a list of sponsored individuals
  

• Develop campaigns and opportunities that encourage athletes to participate
  

• Be assertive in securing UGC interviews testimonials and event content
  

• Turn athlete partnerships into authentic content reach traffic and sales
  

• Represent Blonyx at events including occasional weekends such as the Whistler GranFondo and BMO Vancouver Marathon (you also get to participate!)
  

• Track audience quality engagement traffic downloads email acquisition and sales
  

• Test content to understand what attracts and converts the right people
  

• Analyze the journey from first interaction to conversion
  

• Report clearly on results and use them to guide decisions
  

• Demonstrate how content and athlete partnerships contribute to growth
  

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You are a commercially minded content marketer who combines creative vision analytical rigour and a willingness to execute.

You understand that reach and engagement are not the end goal. You know how to earn attention build trust and inspire action and can demonstrate measurable results from your previous work.

Youll bring:

• At least five years of experience in content marketing social media or digital marketing
  

• Experience using content to generate sales traffic downloads leads or email subscribers
  

• Strong knowledge of analytics testing conversion and performance reporting
  

• Evidence of personally creating and directing effective written visual and video content
  

• Experience developing and improving a content strategy process/engine
  

• Experience managing athlete ambassador influencer or creator relationships
  

• Confidence recruiting motivating and holding people accountable
  

• Strong interviewing storytelling and relationship-building skills
  

• Experience directing editors designers or other creative contractors
  

• An understanding of and passion for endurance sport CrossFit HYROX or other performance sport
  

• A degree in marketing sports science or a related field - or equivalent professional experience
  

Experience translating scientific or technical information for a wider audience would be an advantage.

Youll work closely with our Marketing Manager who leads email marketing and supports content and community engagement. Youll also receive help from a junior team member and collaborate with our contract video editor advertising manager and designer.

Youll provide the video editor with ideas briefs and source material while remaining responsible for the creative direction and performance of the content.

Blonyx is a small company so youll have meaningful ownership and direct access to decision-makers. Youll be expected to learn quickly test ideas and keep progressing.

• Qualified website traffic from content and social channels
  

• Downloads email subscribers and sales attributed to content
  

• Growth and engagement of a relevant audience
  

• Performance of repeatable content formats
  

• Growth and participation within our athlete community
  

• Quality and impact of athlete-generated content
  

• Traffic and sales generated through athlete partnerships
  

• $75000 annual salary
  

• Benefits and free Blonyx products
  

• Flexible hours and a hybrid schedule currently with two office days per week
  

• Occasional freedom to work from another locations with agreement (eg to allow extended vacations)
  

• Free entry to many local sporting events
  

• Time off in lieu when weekend event work is required
  

• The autonomy to experiment make decisions and influence Blonyxs growth
  

• A meaningful opportunity to expand your skills and career
  

Please send us:

• Your résumé
  

• A short note or cover letter with three bullet points explaining why you want to work for Blonyx
  

• Ideally a link to your portfolio or past work
  

Well interview promising applicants as they apply and continue until we find the right person. The sooner you apply the better your chances of being considered.

If youre passionate about performance sport know how to turn attention into action and want to build something with real impact wed love to hear from you.