Content Manager

Content Manager

Digitail is transforming the veterinary profession with innovative customer-focused technology. Were building the leading all-in-one operating system for animal hospitals empowering veterinary teams to seamlessly manage client communication patient data medical records scheduling and billing all in one place.

Fresh off our $23M Series B funding led by Five Elms Capital were entering an exciting new phase of growth scaling our brand deepening customer engagement and expanding across North America.

Were looking for a Content Manager who is above all a phenomenal editor and a genuine social media guru. Someone who can take raw messy footage and cut it into something that stops the scroll with an eye for pacing timing and the small edit choices that separate fine from great. Someone who knows exactly why a video performed at 10x on Instagram but flopped on LinkedIn and who treats the algorithm like a puzzle to solve not a wall to post into.

This is a content-creation-forward role and editing is the core craft. You will be in the edit bay as much as youre in the comments and on the posts building the audience with content that feels clever sharp and unmistakably native to each platform. If you get a rush from turning a rough clip into something that breaks through and you can channel that instinct into a B2B brand in a space youre excited about this role is for you.

Youll also carry a written and long-form content component newsletters case studies and webinars though this is a supporting part of the role not the focus. You wont be starting from a blank page: Digitail equips this role with a library of Claude AI skills built specifically to accelerate this kind of writing so you can turn a customer interview or webinar recording into a polished case study or newsletter draft quickly without it pulling you away from the core video and social work.

Social Content Creation

• Own Digitails social presence across Facebook Instagram YouTube and LinkedIn creating content that is genuinely platform-native not repurposed across channels as an afterthought.
• Produce short-form video that earns attention: reels YouTube Shorts and behind-the-scenes clinic content that makes veterinary teams stop and watch.
• Bring light animation motion graphics and visual creativity to content where still images arent enough.
• Film edit and publish independently using tools like CapCut Descript Canva or similar no waiting for a production team to make things happen.
• Interview veterinarians practice managers and clinic staff to capture authentic stories that translate into social moments.

Channel Oversight

• Develop and manage a content calendar that balances product education customer stories humor and thought leadership in the right ratio for each platform.
• Track performance metrics: reach engagement saves shares follower growth and what actually correlates to pipeline.
• Experiment with new formats hooks and trends. Test constantly. Kill what does not work. Double down on what does.
• Repurpose long-form content podcast episodes webinars case studies into snackable platform-native formats.

On-the-Ground Capture

• Travel to veterinary conferences trade shows and customer clinics to film on-location content: walkthroughs reactions event highlights candid moments.
• Partner with the events and customer success teams to make sure Digitail shows up at every touchpoint with content worth sharing.

Written & Long-Form Content (supporting not the focus)

• Write customer case studies and contribute to the prospect newsletter using Digitails Claude AI skill library to move from raw notes or interviews to a polished draft quickly.
• Support the planning and production of webinars including promotion and repurposing the recording into social and written content afterward.
• Lean on AI tools (Claude GPT or similar) as a standing part of your workflow so the written component of the role stays efficient and doesnt compete with your time in the edit bay.

• Elite hands-on video editing chops you can take raw footage and cut a genuinely great short-form video without hand-holding and you obsess over the details (pacing sound design captions the cut that makes a joke land) that make content feel polished rather than just posted.
• Real social media savvy: a sharp clever instinct for platforms you can point to specific posts videos or campaigns you made that grew an audience or drove real engagement and you know exactly why a piece of content worked or didnt.
• Fluency in how Instagram YouTube Facebook and LinkedIn each work differently and the instinct to create natively and cleverly for each one.
• Some experience with motion graphics basic animation or visual design is a genuine plus.
• Strong witty writing instincts for captions hooks CTAs and community responses you know what sounds human whats actually funny and what sounds like a press release.
• Comfortable turning that same writing instinct toward longer-form pieces like case studies and newsletters and genuinely AI-forward proficient with Claude GPT or another LLM as part of your everyday workflow not just aware they exist.
• Comfort being a self-starter: you manage your own calendar hit your own deadlines and do not need to be told what to post today.
• Willingness to travel across North America (1020%) to capture live content at events and customer sites.
• Bonus: experience in healthcare pet care or any mission-driven consumer or B2B brand.

• Build the social presence of one of the fastest-growing companies in veterinary tech from a moment where the brand is just starting to break through.
• Work with a customer base that genuinely loves what they do and loves talking about it on camera.
• Join a creative collaborative and ambitious team backed by top investors.
• Enjoy a remote-friendly culture with travel opportunities creative freedom and real room to grow.
• Work with an in-house library of Claude AI skills built to speed up your writing and content production.

• PTO Bank Holidays: Local standard.
• Continuous Learning and Personal Growth: We offer a $1000 USD annual budget to support learning and professional development opportunities.
• Health benefits package: comprehensive health coverage (medical dental vision & virtual care)