Communications Specialist

ReportingtotheManagerMarketing & Salesand working strategically withleadersacross theorganizationthe Communications Specialist is apassionate and persuasiveambassador forour community.A strategic storytellerwhoshighly organized and deeply relationalyouhave a proventrack recordofengaginghearts and mindsbothin-person and through published works.

In this role youwontjust tell our story;youllactively engage our communityandidentifyopportunities to shine a spotlight on the people projects andeventsthat shape us. And at the end of the day you know how toturn those connections into meaningful actionthroughengagement donationspartnerships and support.

Theright candidate for this role hasexperienceinnonprofit communications andiscomfortable takingtheinitiative to form connectionson both thecorporate and community level including throughmember and donor communicationsmedia relationsspecial eventssupportand other initiatives.

Storytelling & Brand Stewardship

• Proactivelyconnects with internal andexternalstakeholders touncoverand captureimpact stories.
• Writeseditsand publishes clear persuasive and brand-alignedcommunicationscopy that is designed to convert across digital and traditional touchpoints.
• Schedules and conducts interviewsandbasic photography/videography
• Publishescompellingcontentfor the websitenewsletterssocial media public mediadonor reports and more following best practices according to each platform.
• Advisesleadership and develops content for speeches and presentations executive statements and strategic announcements.
• Mines data and market trends toidentifyopportunities for new or enhanced key messages to support the organizations reputation and advance our mission.

Communications Strategy

• Plansand managesa comprehensiveannualcommunicationscalendar accounting for all internal and external stakeholders.
• Collaborates with allmarketing team members toensure content is aligned with and supports other in-market messagesand campaigns.
• Measures impact by buildingtrackable metrics into campaignsandproactively usesanalyticsincluding meta SalesforceGA4social listening aggregators and more.
• Usesdata to inform strategic campaign enhancementspivotsand new opportunities.
• Together with other Marketing and Member Experience team membersmanagesour email lists to ensureoptimalengagement practices.

Media Relations

• Proactively builds relationships with key media contacts andinfluencers andmaintains targeted media lists.
• Actsas a primary point of contact formediainquiries.
• Actively pitches the Y to gain positive publicity including writingand dispatchingmedia releases;managingfollow-up inquiriescoordinatinginterviewsandtracking storyuptake.

EventPublicity&Support

• Proactivelyidentifiesright-fit community events for Y Winnipeg to attend and/or support.
• Supports event planning and execution includingidentifyingandprocuringdisplay materials liaising with event officials and communicating with staff and volunteers.
• Leads the communication planning and execution to support key public- and internal-facing events including organizational milestones days/weeks of observance fundraising team recognition and more

Requirements and Qualifications

• Degree or diploma in communications public relationsmarketingor related field(equivalent work experience will also be considered)
• Demonstrated success inutilizingvarious best practices and approaches tononprofitdirect marketing campaigns including direct mail e-appeals social media campaigns etc.
• Experienced storyteller with the ability toidentifyand build rapport with brand ambassadors and target audiences.
• Exceptional project and time management skills including the ability to work within condensedtimeframesand to effectively prioritize work and exercise excellent judgment.
• Highly organized with the ability to manage multiple prioritiesproposalsand tasks.
• Excellent written and verbal communication skills with the ability to research provide options forconsiderationand evaluate the results.
• Ability tonetworkbuild effective relationships and work constructively across functional teams both internally and externally.

Working Conditions

• Full-time position (80 hours bi-weekly) primarily based on-site in an office setting requiring extended periods of sitting or standing frequent computer use and manual dexterity; occasional evenings weekends holidays and overtime may berequired.

• Collaborative and service-oriented environment with regular interaction with diverse individuals;including families members donors employees and volunteersrequiring professionalism cultural awareness and the ability to work both independently and as part of a team.

• Role may require delivering presentations and periodic travel between locations including occasional regional or overnight travel to support operations and staff engagement

Required Experience:

IC