Communications Specialist I Strategic Communications Planning and Content

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Posting Information:
This posting is for an existing vacancy.

The internal posting deadline for this position is Thursday August 20 2026 at 11:59PM.

Job Description:

Primary Purpose

University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41000 students we are home to the worlds largest co-op education talent pipeline to game-changing research and technology and to an unmatched entrepreneurial culture. Together these create partnerships and solutions to tackle todays and tomorrows challenges.

At the university the Marketing and Communications function is responsible for enhancing and protecting the universitys reputation. The communications function specifically leads by helping the university communicate with clarity credibility and purpose while developing governance standards and protocols to uphold consistent coordinated and effective communications across campus.

The Strategic Communications Planning and Content team helps turn Waterloos priorities into clear coordinated communications. Working with University leaders Advancement colleagues subject-matter experts and communications teams across campus the team develops plans editorial materials messages and content that connect institutional direction with audience needs. It is a highly collaborative environment for people who value strong writing thoughtful planning and the careful coordination needed to make communications consistent and useful across a complex university.

The Communications Specialist Strategic Communications is a role responsible for contributing to the planning development delivery and evaluation of communications initiatives that support institutional priorities. The role applies communications knowledge professional judgment and strong organizational capability to develop content coordinate communications activities and support stakeholder engagement across a variety of channels and audiences. Working within established communications frameworks and standards the role contributes to effective communications outcomes through independent management of assigned work and collaboration with stakeholders and communications colleagues.

As Communications Specialist I you will help move institutional communications from approved direction to well-organized audience-focused delivery. You will contribute to communications plans editorial calendars content trackers and written materials for institutional cross-functional and Advancement-related priorities. You will research and synthesize information coordinate input from multiple contributors and develop content that is clear accurate and aligned. This is an excellent opportunity for a versatile writer and highly organized collaborator who enjoys seeing how messages timing channels and stakeholder contributions come togetherand who can independently manage assigned work within established strategies and standards.

The role supports the development of communications plans editorial materials and written content for institutional priorities and Advancement-related communications needs. The role contributes to planning tools content coordination and message development that help translate approved direction into clear audience-focused communications.

Key Accountabilities

Strategic Communications Planning and Content

• Supports the development and delivery of communications plans written materials and content products aligned with institutional priorities and approved messaging.

• Contributes to editorial calendars planning documents content trackers and related tools that support coordinated communications delivery.

• Develops clear written content for institutional cross-functional or Advancement-related communications initiatives.

• Coordinates input from subject-matter experts Advancement colleagues communications teams and campus partners to support accurate and aligned materials.

• Uses feedback editorial review and performance information to improve the clarity consistency and usefulness of assigned communications products.

Communications Content Development and Delivery

• Develops and delivers communications activities and materials supporting defined objectives and priorities.

• Creates and adapts communications content for digital print and other channels as required.

• Produces communications materials such as articles web content newsletters presentations social media content promotional materials and related communications products.

• Researches analyzes and synthesizes information to support accurate audience-focused communications.

• Applies communications standards editorial practices and audience considerations to support effective delivery.

Communications Coordination and Implementation

• Contributes to communications planning and coordinates implementation of communications activities within established priorities frameworks and timelines.

• Coordinates communications activities timelines deliverables and approvals for assigned projects and initiatives.

• Maintains project documentation monitors progress and facilitates input from contributors and stakeholders.

• Identifies implementation challenges and recommends practical solutions to support communications objectives.

• Works with internal partners to ensure communications activities are delivered effectively and on schedule.

Stakeholder Engagement and Collaboration

• Collaborates with stakeholders subject-matter experts and communications colleagues to support communications initiatives.

• Provides practical advice and recommendations regarding communications approaches messaging audience considerations and implementation requirements within defined scope.

• Builds productive working relationships with clients partners and project contributors.

• Coordinates stakeholder review and approval processes.

• Communicates project updates requirements and timelines clearly to stakeholders.

• Assesses and addresses communications-related issues and stakeholder concerns within established frameworks and delegated authority.

Communications Measurement and Effectiveness

• Supports management and maintenance of communications channels platforms and content.

• Applies institutional brand standards accessibility requirements editorial guidelines and communications practices.

• Compiles analyzes and summarizes communications performance information audience feedback and channel metrics to support evaluation and continuous improvement.

• Identifies trends opportunities and areas for improvement based on audience channel and performance information.

• Contributes recommendations to improve communications effectiveness audience engagement and content performance.

Continuous Improvement and Communications Practices

• Identifies opportunities to improve communications processes tools and delivery approaches.

• Contributes to development and adoption of communications templates resources and best practices.

• Maintains awareness of communications trends technologies and emerging practices.

• Contributes to continuous improvement of communications services and outcomes.

Required Qualifications

Education

• Undergraduate degree or post-secondary diploma in communications public relations journalism English marketing or a related field.

Experience

• 24 years of related communications experience.

• Experience developing communications content and supporting communications initiatives projects or campaigns.

• Experience working with multiple stakeholders priorities and communications channels.

• Experience in higher education the public sector or another complex multi-stakeholder environment is an asset.

Knowledge/Skills/Abilities

• Strong writing editing and content-development skills.

• Working knowledge of communications planning storytelling audience engagement and channel delivery practices.

• Ability to independently coordinate and deliver communications activities within established plans frameworks and timelines.

• Strong organizational and project-coordination skills.

• Ability to compile analyze and summarize communications performance information and audience feedback.

• Strong communication stakeholder-coordination and relationship-building skills.

• Ability to assess communications issues recommend practical solutions and implement appropriate actions within defined scope.

• Ability to manage multiple priorities while maintaining quality accuracy and service expectations.

• Working knowledge of communications standards accessibility requirements and content-development best practices.

• Working knowledge of communications digital reporting and collaboration tools.

Equity Statement

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research learning teaching and community building and is coordinated within the Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students faculty and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity anti-racism and inclusion. As such we encourage applications from candidates who have been historically disadvantaged and marginalized including applicants who identify as First Nations Métis and/or Inuk (Inuit) Black racialized a person with a disability women and/or 2SLGBTQ.

Positions are open to qualified candidates who are legally entitled to work in Canada.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application interview or workplace accommodation requests please contact Human Resources or ext. 45935.