Chinese Content Creator & Marketing Specialist

Crimson Education is the worlds leading college admissions consulting firm with over 1490 Ivy League offers and 2410 to the US Top 15. We help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Position Overview

Were looking for a driven and resourceful Chinese Content Creator & Marketing Specialist to support Crimson Educations growth in the Canadian market. This hybrid role blends marketing creativity with sales execution - ideal for someone who enjoys both storytelling and strategy who can move seamlessly from creating campaigns to engaging directly with families.

Youll help strengthen Crimsons presence among Chinese communities in North America by supporting bilingual marketing initiatives generating and qualifying leads and coordinating outreach events that connect with students and parents.

• Content Creation & Copywriting: Create original high-quality content for WeChat articles e-books brochures advertising copy case studies and other marketing materials that communicate our value proposition and engage Chinese-speaking families.

• Sales Enablement: Develop sales enablement materials including presentation decks program guides service brochures and customer-facing resources to equip the sales team with compelling messaging communicate our value proposition and support client consultations and follow-ups.

• Digital Marketing & Creative Assets: Design and develop cross-platform digital marketing collateral including social media ads organic social content digital flyers booklets and campaign assets for WeChat RED (Xiaohongshu) and other relevant platforms.

• Content Localization & Storytelling: Develop and localize bilingual marketing assets including blog posts brochures videos student success stories and webinar content ensuring messaging resonates with Chinese-speaking audiences and reflects the Canadian education market.

• Campaign & Event Support: Coordinate and support integrated marketing campaigns and outreach initiatives including education expos seminars webinars and school presentations. Develop promotional materials and ensure consistent messaging across channels.

• Market Research & Content Insights: Monitor Canadian education trends competitor activities audience interests and platform developments to identify relevant content opportunities and inform marketing strategies.

• Performance Tracking & Continuous Improvement: Track content and campaign performance analyze engagement and lead-generation metrics and use insights to optimize content effectiveness and marketing outcomes.
  

• Bachelors degree in Marketing Communications Education Public Relations or a related field. Relevant experience in marketing or education is an asset.

• Education System & College Admissions Knowledge: Strong understanding of the Canadian high school education system and the U.S. university admissions process including application requirements timelines academic pathways and admissions expectations.

• Language Proficiency: Native Mandarin proficiency and fluent English communication skills both written and spoken.

• Content Writing Skills: Strong copywriting and content creation skills with experience writing WeChat articles and developing marketing content. Experience in public relations is an asset.

• Digital Tools & Platforms: Proficiency in Google Workspace Canva Marketo and major social media platforms. Experience with graphic design and video editing tools is a plus.

• Marketing & Customer Engagement: Experience in sales marketing or customer service. Familiarity with B2B and B2C sales processes is preferred.

• Communication & Relationship Building: Excellent interpersonal and communication skills with the ability to build trust and rapport with clients and stakeholders from diverse backgrounds.

• Ownership & Execution: Proactive results-oriented and accountable with a strong sense of ownership attention to detail and the ability to manage multiple priorities effectively.
  

• Join a rapidly growing hyper-global EdTech startup (named among GVT Top 150 EdTech companies)

• Work with a high-performing diverse and ambitious team

• Engage with innovative technology to re-imagine the education landscape

• Enjoy limitless growth and development opportunities

• If you are passionate about education people and a fast-paced collaborative environment and want to work with cutting-edge technology wed love to hear from you!