Channel Marketing Manager

Channel Marketing Manager

Salary: $80000 $110000 (plus benefits and vacation)

Department: Marketing

Reports To:Director of Channel Partnerships

Location: Hybrid (Thornhill ON Canada)

Role Type:Full-Time

About Us:

At WellnessLiving we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. Were a customer-first company that values excellence accountability and adaptability and were looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Our culture is guided by four core values that shape how we work and grow together:

Customer First We approach every challenge with a deep commitment to our customers success and happiness.

Excellence We hold ourselves to a high standard and strive for exceptional execution in everything we do.

Accountability We take ownership of our decisions actions and results.

Adaptability We embrace change stay flexible and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role wed love to hear from you!

Role Overview:

We are seeking a Channel Marketing Manager to grow referral revenue through WellnessLivings partner network and customer-referral program. Reporting to the Director of Channel Partnerships you will own partner marketing from event activations and email invitations to social strategy follow-up and partner-led content and you will manage the customer-referral program end to end. You will also run The Founders Journey podcast and Customer Champions WellnessLivings Customer Advisory Board of operators who preview features and give product feedback.

The job is to deepen partner and customer relationships and turn those relationships into more referrals. You will work closely with Channel Partnerships Product Customer Success Events Creative and the VP of Marketing.

Success is measured on partner- and customer-sourced referral pipeline stronger customer-referral program performance and consistent partner content that makes the network easier to activate.

Key Responsibilities:

Partner Marketing

• Own partner marketing across activations partner events email invitations and follow-up and partner social strategy.
• Plan and run partner event marketing: pre-event outreach invitations on-site or virtual activation support and post-event follow-up that deepens the relationship and produces referral activity.
• Coordinate and produce partner-related content webinars podcast interviews expert interviews social content and related assets that showcases the partner network and gives partners something they want to share.
• Use that content and those events to strengthen partner relationships and drive more partner-sourced referral revenue.
• Identify potential partners through program work and introduce them to Channel Partnerships for follow-up. You do not own partner contracts or conversion.

Customer Referral Program

• Manage the customer-referral program with a clear goal: increase customer referrals overall.
• Own the program calendar and deliverables activations campaigns email invitations and follow-up sequences that give customers a reason to refer and make it easy to complete the referral.
• Build and ship stronger referral assets and campaign packages (email landing support social copy and partner/customer talking points) and measure what actually produces referrals.
• Work with Channel Partnerships on targeting timing and handoff of referral-ready conversations.

The Founders Journey Podcast

• Own the podcast calendar guest booking recording logistics brand-safety review and publish.
• Use the show as a partner- and customer-relationship tool: book operators and partners then convert strong conversations into clips follow-up and referral opportunities.

Customer Champions (Customer Advisory Board)

• Recruit and maintain a small standing board of customers (typically 812 operators) who preview features and give structured product feedback.
• Coordinate feature-preview sessions with Product synthesize insights and deliver written memos Product can act on.

Qualifications & Requirements:

• Experience: 4 years in B2B channel marketing partner marketing or customer-referral / advocacy marketing. Community moderation alone is not a substitute.
• Partner Marketing: Experience running partner events co-marketing activations and partner content (webinars interviews short-form video) that deepens the relationship and produces referral activity.
• Referral Programs: Experience managing a customer- or partner-referral program including campaigns email invitations follow-up and performance reporting.
• Customer Programs: Experience running a customer advisory board champion group or similar operator forum and turning conversations into product insight.
• Content Production: Comfort coordinating webinars podcast interviews and short-form video with Creative and Events.
• Pipeline Orientation: Comfort being measured on referral volume and influenced pipeline not vanity engagement.
• Written Synthesis: Strong writing and editorial judgment including session notes and insight memos that Product and Sales will use.
• Operator Communication: Clear confident communication with studio and wellness-business owners.
• Self-Starter Mindset: Highly organized and proactive with the ability to run multiple programs from concept through completion with minimal oversight.
• Nice to have: Experience in wellness fitness beauty or other multi-location SMB software; familiarity with Salesforce or a comparable CRM; and existing relationships with studio founders or industry operators.

Why Work With Us

• Join a passionate fast-growing team focused on making a meaningful impact in the Fitness & Wellness industry.
• Enjoy a competitive compensation package including vacation and benefits.
• Benefit from a flexible hybrid work environment with opportunities for professional growth and development.
• Be part of a collaborative culture that values creativity innovation and continuous learning.

Please note that only those selected for an interview will be contacted.

We appreciate you taking the time and look forward to reviewing your application!

WellnessLiving is an equal opportunity employer. Employment decisions are based on qualifications experience and business needs. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race color religion creed gender gender identity or expression sexual orientation national origin disability age genetic information veteran status marital or family status or any other status protected by applicable law.

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.