Category Development Manager

Position Summary

The Category Development Manager is responsible for driving category growth and strengthening retailer partnerships through data-driven insights consumer understanding and strategic role leads Canadian category development initiatives while supporting broader regional needs as required. The Manager integrates syndicated data and consumer insights to build compelling category narratives that improve distribution optimize assortment and accelerate profitable growth for both customers and the individual serves as the category thought leader partnering closely with Sales Marketing and cross-functional teams to translate consumer and market insights into actionable commercial strategies.

What You Will Do:

• Category Development (Food Drug Mass Convenience Dollar Office Product Club)

  • Develop and articulate annual category growth drivers aligned to company and customer objectives.
  • Build and maintain the overarching category story grounded in consumer insights.
  • Identify risks and opportunities through ongoing performance analysis.
  • Provide national category development support for Tier 1 customers and regional category development support as required.

  Shopper & Consumer Insights

  • Support the category with actionable shopper insights to inform strategy innovation and customer engagement.
  • Partner with Marketing and Insights teams to translate consumer research into commercial implications.
  • Connect macro consumer trends to category performance and future whitespace opportunities.

  Research & Analytics

  • Analyze syndicated data (e.g. NielsenIQ Circana) retailer POS panel data and internal analytics.
  • Maintain distribution trackers and identify voids velocity gaps and competitive risks.
  • Conduct SKU productivity and assortment optimization analyses.
  • Share relevant macroeconomic retail and consumer trends impacting category performance.

  Customer Line Reviews & Selling Support

  • Lead and manage the end-to-end customer line review process. Including set presentation templates.
  • Develop compelling insight-based customer selling stories grounded in consumer and market data.
  • Own line review tracking timelines and deliverables.
  • Partner with Sales to deliver persuasive fact-based presentations that drive assortment distribution and shelving gains.
  • Provide post-line review recaps and performance follow-up.

  Assortment Distribution & POG Optimization

  • Provide planogram (POG) recommendations based on performance consumer behavior and shelf productivity.
  • Recommend assortment changes aligned to consumer needs and growth drivers.
  • Monitor competitive activity and shelf dynamics to inform strategic adjustments.

  Ongoing Performance & Insight Communication

  • Lead monthly category insight reviews for internal stakeholders.
  • Highlight performance vs. market and explain key drivers through a consumer lens.
  • Proactively communicate risks opportunities and recommended actions.

  Cross-Functional Collaboration

  • Partner with Sales Marketing Finance and Supply Chain to ensure category strategies align with commercial priorities.
  • Support innovation launches with consumer-backed rationale and post-launch performance analysis.
  • Contribute to joint business planning through category and consumer expertise.

Qualifications:

• • Bachelors degree in Business Marketing Economics or related field.
  • 5years of experience in Category Management Category Development Business Development Trade Marketing Consumer Insights or CPG analytics.
  • Strong experience using syndicated data platforms (e.g. NielsenIQ Circana).
  • Experience interpreting consumer research and translating insights into business actions.
  • Advanced Excel and PowerPoint skills.
  • Proven ability to build and deliver customer-facing presentations.

Salary Range: $90000-$105000 CAD.

Eligible to participate in the company bonus program.

We do not use AI in the hiring process.

#LI-Hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.