Associate Director, Performance & Strategy

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit .

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for bravebrands and people who relish being challenged to go further and faster together.TheMedia Buyer is responsible for the overall execution and management of their assigned clients investment requirements purchasing and monitoring all assigned campaigns to ensure all objectives are met.

Role Summary

The Associate Director Performance Strategy is responsible for ensuring that performance media campaigns are effectively executed continuously optimized and aligned with client business objectives. Acting as a critical link between Planning Analytics and Activation teams this role drives real-time performance improvements enforces measurement frameworks and translates strategic direction into executional success.

This is a hands-on analytical and execution-focused role that requires strong collaboration commercial thinking and the ability to turn data insights into actionable performance strategies.

Key Responsibilities

Campaign Execution & Optimization

• Oversee the execution of performance media campaigns to ensure delivery against business and campaign objectives.
• Monitor campaign performance in real time and make tactical adjustments to improve effectiveness and efficiency.
• Identify opportunities for optimization across channels audiences budgets and tactics.

Performance Measurement & Reporting

• Ensure performance campaigns are aligned to agreed KPI frameworks and measurement standards.
• Partner closely with Analytics teams to monitor performance trends and translate findings into actionable insights.
• Support reporting processes and help ensure performance outcomes are clearly communicated to internal teams and clients.

Cross-Team Collaboration

• Act as a key connection point between Planning Analytics and Activation teams.
• Ensure strategic direction is properly translated into execution across campaigns.
• Collaborate with internal stakeholders to drive seamless delivery and improve overall campaign effectiveness.

Client Engagement & Support

• Work with client teams to ensure performance media delivery aligns with business priorities and strategic goals.
• Support the communication of performance results optimizations and recommendations to internal and external stakeholders.
• Provide informed data-led recommendations that improve media outcomes and support client success.

Required Skills and Experience

• Proven experience in performance media planning execution and optimization.
• Strong understanding of campaign measurement frameworks KPI tracking and performance analysis.
• Advanced ability to interpret data and translate insights into actionable recommendations.
• Experience collaborating across Planning Analytics and Activation teams.
• Strong campaign management and optimization capabilities.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced client-facing environment.
• Strong understanding of digital media platforms and performance marketing best practices.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to WPP Media Leave Administration at or call and let us know the nature of your request and your contact information.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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