Associate Director, Media (retail media)

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

In a Nutshell:
As Associate Director Media you will drive strategic media execution and insights across eCommerce and eRetail channels. Reporting to a Director Media you will oversee team operations foster client relationships and deliver measurable outcomes through expert platform management reporting and thought leadership. Youll also lead in shaping innovative media approaches optimizing processes and aligning team efforts with organizational priorities.

• Develop and execute eCommerce media strategies that enhance traffic conversion and sales across digital retail platforms.
• Act as a primary client contact delivering actionable insights and aligning media strategies with client business goals.
• Represent the team in client and platform partner discussions driving excellence in deliverables and relationships.

• Create comprehensive media plans and oversee their implementation to achieve desired outcomes.
• Lead platform-level operations including Amazon Ads Walmart Connect and other retail media networks.
• Collaborate on advanced reporting and insights leveraging tools such as Tableau Amazon Marketing Cloud and Google Analytics.

• Establish and refine trafficking and QA workflows to ensure error-free and efficient execution.
• Design and implement scalable client-facing dashboards and internal reporting mechanisms.

• Distill media performance insights into compelling narratives for presentations emails and discussions.
• Translate complex analytics into actionable recommendations for clients and internal teams.

• Provide mentorship and growth opportunities for junior team members cultivating a culture of learning and innovation.
• Work cross-functionally with creative legal and finance teams to streamline processes and enhance campaign performance.

• Platform Expertise: Hands-on experience with Amazon DSP Walmart Connect and tools like Skai Pacvue and CommerceIQ.
• Analytical Proficiency: Skilled in attribution analytics and data visualization platforms (e.g. Tableau Snowflake).
• Proven Leadership: Experience mentoring teams and delivering high-caliber media strategies in eRetail contexts.
• Strategic Thinking: Ability to link media planning with broader business goals ensuring holistic data-driven recommendations.
• Process Orientation: Demonstrated success in creating efficient workflows QA processes and advanced reporting frameworks.
• Retail-Focused Media Skills: Proficiency in executing strategies across platforms like Meta Pinterest TikTok and emerging retail-integrated channels.

This position is currently designated as hybrid and is subject to the Companys workplace attendance and in-office work requirements as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion to disqualify a candidate from consideration withdraw a conditional offer of employment or terminate employment if it discovers a candidate provided false misleading or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race color religion creed sex (including pregnancy childbirth reproductive health decisions or related medical conditions) sexual orientation gender identity or expression national origin ancestry age disability genetic information marital status military status veteran status citizenship or immigration status (as permitted by applicable law) or any other characteristic protected by applicable federal state or local law.