Assistant Brand Manager
Job Summary
- Assisting the Senior Brand Manager with the product innovation pipeline ensuring cross-functional timelines and deliverables stay on track.
- Supporting the packaging development process by coordinating artwork routing gathering approvals and working closely with the Design and Production teams.
- Developing clear actionable creative briefs for internal teams external agencies and creators.
- Collaborating with agencies and external partners to ensure all work aligns with brand standards and campaign objectives.
- Coordinating the execution of integrated marketing campaigns across Collective Arts and Botany.
- Managing multiple marketing projects simultaneously ensuring timelines approvals and deliverables are met.
- Managing the master social media and communications content calendar.
- Creating campaign content across social media including photography short-form video and supporting assets.
- Writing copy and developing campaign messaging for social media and brand email campaigns.
- Working closely with the Marketing & Communications Coordinator (Owned Channels) to ensure creative assets and messaging are cohesive across all owned platforms.
- Coordinating brand events activations PR initiatives and partnership opportunities.
- Managing product samples marketing materials and campaign assets to support PR creators events and brand partnerships.
- Supporting the development of point-of-sale (POS) materials trade marketing assets and retail campaigns.
- Working closely with the Sales team to support product launches promotional initiatives and overall campaign execution.
- Participating in team planning campaign development and ongoing marketing initiatives.
- Brand Campaigns & Project Management (25%): Coordinating integrated campaigns managing project timelines writing agency briefs and supporting execution from planning to launch.
- Social Media & Content (25%): Managing the master comms calendar capturing photography/video and copywriting for social and email.
- Product Pipeline & Packaging (15%): Assisting with the product lifecycle routing packaging artwork and supporting innovation deliverables.
- Trade Marketing & Sales Support (20%): Coordinating POS materials supporting retail campaigns/launches and delivering campaign toolkits to Sales.
- Events PR & Partnerships (15%): Coordinating events activations sample distribution and supporting creator/media partnerships.
- Experience: 23 years in marketing communications brand marketing or a related field. Experience working within a CPG beverage retail or lifestyle brand is a strong asset.
- Social Media Savvy: Experience managing content calendars and creating engaging social-first content (including photography and short-form video).
- Strong Communicator: Excellent copywriting skills with the ability to adapt messaging across social media email and marketing campaigns.
- Project Manager: Highly organized and capable of managing multiple projects deadlines and stakeholders simultaneously.
- Relationship Builder: Comfortable coordinating projects across teams and building strong relationships with internal stakeholders agencies creators and external partners.
- Detail-Oriented: Strong attention to detail with the ability to balance creative thinking with flawless execution.
- Adaptable & Proactive: Curious collaborative and always looking for ways to improve how our brands show up. Comfortable working within a small fast-moving team.
- Logistical Requirements: Must have a valid drivers license and access to a reliable vehicle.
- Availability: Comfortable capturing content at events activations and day-to-day brand moments (including occasional evenings/weekends).
Required Experience:
IC
About Company
Collective Arts fuses innovative craft beer and beverages with the talents of emerging artists and musicians from around the world. Buy your favourite beers, spirits, cocktails, non-alc bevs, energy drinks and artist prints all in one shop. Learn more about the artists we collaborate ... View more