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Area Director of Sales
Job Location:
Monthly Salary:
Posted:
11 June 2026 (30+ days ago)
Posted:
Application Deadline:
17 July 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Description
Additional Information: This hotel is owned and operated by an independent franchisee Opal Hospitality. The franchisee is a separate company and a separate employer from Marriott International Inc. The franchisee solely controls all aspects of the hotels employment policies and practices including hiring firing discipline staffing compensation benefits and all other terms and conditions of employment. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International Inc.
We are seeking an ambitious Area Director of Sales to lead sales activity and revenue growth across multiple properties in North East Calgary.
This role is based at the property level leading the Sales and Catering team across two flagship hotels the Hilton Garden Inn Calgary Airport and the Sheraton Cavalier Calgary with responsibility for driving revenue growth expanding the client base and executing sales initiatives across both locations.
With flexible event space for a range of group types capacity for up to 400 guests and amenities including restaurants a waterpark and fitness facilities these properties offer strong growth potential.
Both hotels are managed by Opal Hospitality Ltd. whose ownership-aligned vision includes planned renovations expected to reposition both properties to top of class in their respective categories. Opal brings a strong management culture focused on performance collaboration and empowering on-property teams to reach their full potential and the right leader will have every resource needed to realize that growth.
If you are ready to make a measurable impact at two high-potential Calgary hotels supported by an experienced and people-first management company apply today!
FUNCTION: As a member of the Executive Committee the Director of Sales plans & oversees Business Development and Direct Sales efforts of multiple properties including achievement of targeted room revenue and sales mix acting as a vital link between corporate strategy and on-the-ground performance driving bookings for group travel corporate accounts and events
QUALIFICATIONS:
Lead business development across both hotels by shaping and executing short & long term sales strategies including annual Sales & Marketing Plans and expense budgets.
Lead coach & support the Sales & Catering teams to deliver strong operational sales activity and market segment results.
Lead sales meetings training sessions and other team meetings as needed.
Represent the hotels at client events trade shows community events brand initiatives and industry meetings; travel as required
Identify and maximize opportunities to grow market share and outperform the competitive set with a focus on exceeding RevPAR index targets.
Build and maintain revenue growth plans that support profit goals including monthly sales action plans and annual corporate RFP strategy.
Maintain strong knowledge of market trends competitors customers and regional corporate association and group segments.
Drive direct selling performance for the Sales & Catering teams including prospecting through phone outreach outside sales calls site inspections virtual meetings and written communication.
Support revenue management through monthly forecasting and corporate account and group rate strategies.
Execute hotel marketing strategies across Hilton and Marriott brand platforms social media and related channels.
Promote a safe work environment by supporting the hotels health and safety program reviewing procedures with associates and monitoring compliance.
Support accident and injury investigations and follow through on corrective actions.
Perform other related duties as required.
What does success look like in this role
Revenue and market share targets are consistently achieved across both hotels.
Sales and Catering teams are engaged accountable and performing at a high level.
Annual sales and marketing plans translate into measurable business growth and a strong RevPAR index.
Key client relationships are strengthened and new business opportunities are actively converted.
Both hotels maintain strong brand presence commercial discipline and cross-functional alignment
Job Qualifications:
Post-secondary education in Sales & Marketing Hotel Management or a related field.
At least 5 years of sales & marketing experience including 3 years in a senior leadership role; multi-brand experience is an asset.
Proven ability to build lead and retain a high-performing team.
Strong communication presentation and negotiation skills.
Strong knowledge of the sales cycle account acquisition and account growth.
Strong analytical skills with the ability to interpret and communicate insights from marketing performance group pace STR and brand reports.
Demonstrated success in strategic planning and execution both independently and in team environments.
Valid drivers licence access to a vehicle and ability to travel.
Proven success in driving RevPAR index growth in a competitive market.
Strong financial acumen including forecasting budgeting and goal setting.
Digital marketing expertise across brand platforms Cvent social media and related tools
Competitive Salary Comprehensive Benefits Pension Plan.
This company is an equal opportunity employer.
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Required Experience:
Director
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
