5050 Coordinator, MLSE Foundation

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE) we exist to deliver the ultimate fan experience by lifting trophies spirits and communities united as one.

Were more than a workplace. We are a team of passionate people boldly building the future of sport and entertainment together. We believe in the power of play the strength of collaboration and the energy that comes from showing up with purpose.

From the ice to the pitch the hardwood to the digital arena were proud to be the driving force behind the Toronto Maple Leafs (NHL) the Toronto Raptors (NBA) Toronto FC (MLS) Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL) Raptors 905 (NBA G League) Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams and world-class entertainment to life at our iconic venues including Scotiabank Arena BMO Field Coca-Cola Coliseum Ford Performance Centre BMO Training Ground and OVO Athletic Centre. Off the field we serve up elevated dining at e11even Real Sports and our signature club spaces like Hot Stove Club ScotiaClub and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad we use the power of sport to help youth facing barriers reach their full potential. Since 2009 weve invested more than $45 million into Ontario communities -- and were just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role everyone belongs and everyone contributes to something bigger than themselves.

So if youre ready to play with purpose grow with passion and win as one wed love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed we encourage you to apply. Your unique perspective transferable skills and lived experience may be exactly what were looking for. **

Job Description

Role Overview:
The 5050 Coordinator leads the day-to-day execution of the 5050 program ensuring regulatory compliance and effective usage of marketing channels. This role requires a highly detail-oriented individual comfortable working both individually and within a team setting and with a strong understanding of how to drive and maximize revenue across multiple channels.

Key Responsibilities:

• Oversee the execution of marketing communications across various digital channels ensuring alignment with Leafs Raptors TFC and Argos brands sports calendars and campaign objectives and timelines.
• Own all creative copy and assets for the program both in-arena and online ensuring consistency accuracy and a compelling fan experience across all touchpoints.
• Plan and execute team-building initiatives alongside the 5050 Staff Supervisor
• to drive engagement and create a positive culture among part-time staff.
• Partner with the 5050 Operations Supervisor to ensure accurate event setup and operational readiness while managing the 5050 inbox by responding to customer inquiries in a timely and professional manner.
• Manage all Alcohol and Gaming Commission of Ontario (AGCO) licensing and compliance requirements across MLSEs 5050 portfolio. Prepare and submit license applications amendments and required reports through the iAGCO portal process license fee payments and ensure ongoing compliance with provincial regulations across all programs.
• Oversee winner and prize fulfillment processes for both cash and non-cash prizes. Verify winning numbers communicate with winners prepare documentation for cash prize payments and coordinate the procurement verification and distribution of non-cash prizes.
• Directly oversee the 5050 Operations Supervisor and 5050 Staff Supervisor providing strategic direction ensuring alignment across operational and people-focused priorities and serving as an escalation point when needed.

Qualifications:

• Strong organizational and project management skills with high attention to detail.
• Ability to manage multiple priorities in a fast-paced event-driven environment.
• Excellent communication and problem-solving abilities.
• Strong understanding of marketing fundamentals including how to effectively target and engage different fan segments at various points throughout the season.
• Ability to develop and iterate on campaigns to keep messaging creative and offers fresh and compelling.
• Experience with event operations compliance or regulatory environments is an asset.

Success in This Role Looks Like:

• Consistent growth in 5050 revenue driven by effective use of marketing channels and in-venue execution.
• High levels of fan engagement supported by timely relevant and compelling campaigns throughout the season.
• A motivated engaged and well-supported part-time staff contributing to strong on-site performance.
• Efficient and accurate winner fulfillment delivering a positive end-to-end customer experience.
• Full compliance with all AGCO requirements across submissions draws and reporting.

Job Posting Compensation Range/Rate:

$50000-$60000