Brand Manager CVRM
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Job Summary
Brand Manager CVRM
Location: Bulgaria
Department: Marketing (CVRM & Commercial)
Reporting to: Marketing Manager CVRM & Commercial
About the Role
We are looking for a dynamic and strategic Brand Manager CVRM to drive the marketing strategy and maximise the commercial potential of key products in the local market. This role plays a critical part in shaping brand performance through data-driven insights cross-functional collaboration and innovative omnichannel marketing approaches.
Key Responsibilities
Develop and execute impactful brand strategies aligned with company objectives
Analyse market dynamics to evaluate opportunities forecast trends and support business planning
Drive sales growth through proactive marketing initiatives and optimised resource allocation
Conduct market research and competitive analysis to identify opportunities and risks
Lead the creation and timely delivery of Strategic Brand Plans
Monitor and manage P&L performance and marketing budgets
Build strong partnerships with Key External Experts (KEEs) healthcare organisations and scientific societies
Oversee and optimise AstraZenecas participation in national and regional congresses and events
Develop and deliver high-quality promotional materials and train the sales force
Lead product launches including pre-launch planning and execution excellence
Leverage digital tools and omnichannel strategies including AI-driven content capabilities
Coach and support field teams in product knowledge and messaging
Drive initiatives that enhance patient outcomes and experience
Collaborate cross-functionally with sales medical finance and third-party stakeholders
Key Performance Areas
Strong therapeutic area and product expertise
Delivery of effective marketing plans and campaigns
Accurate business planning and budget management
Excellent cross-functional collaboration
High level of personal efficiency and accountability
Advanced digital and omnichannel capabilities
Compliance with ethical standards company policies and local regulations
Candidate Profile
Minimum 2 years experience in the pharmaceutical industry
Strong therapy area knowledge
Excellent analytical and strategic thinking skills
Patient-centric mindset
Entrepreneurial approach with strong digital awareness
Proven planning organisation and budget management skills
Fluent English (written and spoken)
Strong IT and digital skills
Why Join Us
Be part of a high-performing collaborative team
Work in an environment that values innovation digital transformation and patient impact
Opportunity to shape the success of leading healthcare brands
Grow your career within a global research-driven organisation
Date Posted
22-Jun-2026Closing Date
05-Jul-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.
Required Experience:
Manager
About Company
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, ... View more
