Sr. Analyst, Programmatic Ad Sales

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Who We Are

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From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your new role

The Sr Analyst Programmatic Ad Sales will serve as the go-to expert for programmatic advertising within the Brazil Ad Sales organization supporting the sales team in meetings with agencies advertisers and internal stakeholders.

This role will be responsible for developing programmatic commercial strategies building proposals supporting strategic discussions and translating technical opportunities within the programmatic ecosystem into clear and relevant client-facing narratives.

While this position is not responsible for the operational setup of programmatic deals it plays a key role in information sharing and coordination with the teams responsible for deal implementation and governance. The main objective is to act as a strategic and consultative partner capable of leading deeper discussions on programmatic advertising answering questions promoting knowledge and best practices both internally and externally and connecting Sales Clients Agencies and Operations to drive sustainable and scalable growth for the programmatic business

Your role accountabilities:

1. Develop programmatic commercial strategies and support the sales team in agency and advertiser meetings translating client needs into premium programmatic opportunities. 30%

2. Build and present high-impact proposals strategic narratives and data-driven insights tailored to different industry verticals and programmatic objectives. 25%

3. Serve as a programmatic subject matter expert and spokesperson answering questions deepening discussions and evangelizing programmatic media internally and externally. 20%

4. Support negotiations and consultative conversations around audience solutions buying models and programmatic value propositions. 10%

5. Partner with Operations Sales and internal stakeholders to align commercial recommendations with technical feasibility and campaign execution while contributing to internal training and enablement initiatives for the commercial team. 15%

Qualification & Experience:

Essential

1. Experience in advertising digital media programmatic media ad tech media sales or a related commercial environment.

2. Strong understanding of programmatic advertising including buying models audience strategies campaign metrics and the programmatic ecosystem.

3. Ability to support sales conversations with agencies and advertisers translating technical programmatic concepts into clear commercial language.

4. Strong presentation development skills with the ability to build high-impact proposals and client-facing narratives.

5. Advanced English or advanced Spanish with ability to participate in business discussions and regional interactions.

6. Proficient in Microsoft Office tools especially PowerPoint and Excel.

Desirable

1. Background in Ad Sales Programmatic Sales Digital Sales Trading Desk DSP SSP Publisher or Ad Tech environments.

2. Experience with streaming connected TV or other high-value digital advertising formats.

3. Experience dealing with external clients and agencies in consultative strategic or technical commercial conversations.

4. Ability to work closely with Sales Operations and cross-functional teams with autonomy ownership and strong stakeholder management.

5. Knowledge of data measurement audience segmentation and market insights applied to commercial storytelling.

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

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