Social Content Experimenter

40 hours / week - Hybrid - São Paulo office

Inner Circle is built for singles who know what they want. No endless swiping just relevant matches with people who share your lifestyle leading to thousands of real dates every day.

As our Social Content Experimenter youre the one testing what actually works. You create post dissect and iterate on Inner Circle social content fast constantly on your own judgment. Every hook you kill or scale sharpens the whole teams content game. Part instinct part data all speed. Youll report to our Creative Studio Manager.

What youll do:

Run a high-paced experimentation flow that tests 510 hooks/formats per week

• Try new angles formats and narratives every week

• Give the Content Team fast clear performance insights

• Scale winners into repeatable formats kill losers fast

Create content built for testing not just publishing (20% static 80% video)

• Produce on-brand design and video sized for quick iteration

• Work with the Creative Studio to move from concept to live test fast

• Push new native formats (Reels Carousel Stories) to test more

Supply at least 60% of Brazils Instagram feed volume through always-on testing

• Own a live testing calendar with a clear cadence

• Choose timing format and copy based on the BR audience

• Launch every test with a clear hypothesis

Turn test results into optimisations that compound organic reach

• Analyse whats working and why test by test

• Turn insights into sharper hooks formats and creative direction

• Share learnings to raise the teams content bar

Turn winning organic tests into ready-to-scale acquisition creative

• Build hybrid content that works as both organic and paid no reshoots

• Flag top performers to Paid Media for acquisition campaigns

• Test hooks and pacing that hold up on both organic and paid

Who You Are:

• Hands-on experience creating and editing short-form video (Reels TikTok-style edits) for Instagram

• Full ownership mindset: you create publish analyse and optimise without waiting for a brief

• Bias for action: you move fast test ideas and improve on the go

• Data-driven: you use performance data to guide creative decisions

• Strong visual craft: on-brand recognisable design and video delivered independently

• Sharp trend awareness: you spot whats emerging and turn it into content fast

• Structured and organised comfortable running a high-volume testing calendar

• Experience with dating subscription or consumer app content is a plus

• Native or fluent Portuguese with working proficiency in English

• You live in São Paulo or are willing to relocate

What We Offer:

• A fulltime job that makes a positive impact on peoples lives

• A competitive fee matched with your experience and ambition

• An amazing work environment in our São Paulo office

• A Macbook or other hardware of your choice to be able to do your job

• Stay healthy and bring your own device allowance

• Training and development budget

• Frequent team get-togethers and team activities

• Free Inner Circle VIP membership for you and your single friends

About Inner Circle

Inner Circle is a dating app built on the contrarian belief: opposites dont attract. The best connections happen between people who already live life the same way. So we dont sell more options or better odds. We sell relevance people worth dating. Every member is screened so effort and intention are in place before anyone gets in. And where every other app is built to keep you swiping ours is built to get you off it and onto a date with someone worth your time.

At Inner Circle we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Our team consists of 40 team members with 16 nationalities and a female:male ratio of 60:40. Whatever your race religion colour gender national origin political affiliation sexual orientation marital status disability or age we make sure everyone has the space to be themselves.