Senior Product Manager – Rare Diseases

About the Role

As a key member of Biogen Brazils Rare Diseases Business Unit the Senior Product Manager Rare Diseases will lead the development and execution of the brand strategy translating patient market competitive access and financial insights into clear business priorities and measurable results. The role owns the integrated brand plan and works closely with Sales Medical Market Access Patient Services Regulatory Finance Business Intelligence Supply and other local regional and global partners.

This position requires strong strategic thinking analytical rigor and financial acumen. The successful candidate will be able to identify growth opportunities build robust forecasts and business cases prioritize investments monitor performance and recommend timely course corrections in a complex rare disease environment.

Key Responsibilities

• Develop and lead the end-to-end brand strategy and annual integrated brand plan with clear objectives strategic choices initiatives KPIs resource requirements and risks.

• Translate market patient journey customer competitor access demand and performance data into actionable insights strategic recommendations and growth opportunities.

• Own brand performance management including demand and sales analysis KPI dashboards forecast assumptions scenario planning and regular business reviews.

• Partner with Finance and Business Intelligence to develop accurate forecasts budgets business cases and investment recommendations; track spending and evaluate initiative effectiveness and ROI.

• Lead launch readiness and lifecycle management initiatives ensuring disciplined planning cross-functional alignment risk mitigation and execution against critical milestones.

• Lead the cross-functional brand team aligning stakeholders around priorities decisions accountabilities timelines and measurable outcomes.

• Translate strategy into effective field execution in partnership with Sales ensuring clear segmentation targeting customer engagement priorities and high-quality implementation.

• Develop a deep understanding of the rare disease patient journey and the public and private access landscape; co-create solutions that address barriers to diagnosis treatment initiation and continuity of care.

• Manage projects with agility and high execution standards in a dynamic environment while ensuring compliance with Biogen policies applicable regulations and ethical standards.

Required Qualifications

• Bachelors degree in Business Administration Marketing Economics Engineering Life Sciences Pharmacy or a related field.

• At least 5 years of experience in the pharmaceutical or biotechnology industry including relevant experience in product or brand management.

• Demonstrated ability to develop brand strategies and convert them into focused measurable execution plans.

• Strong analytical capability with experience integrating multiple data sources identifying business drivers and communicating clear recommendations to senior stakeholders.

• Strong financial acumen including hands-on experience with forecasting budgeting P&L drivers scenario planning business cases investment prioritization and ROI assessment.

• Proven experience leading cross-functional teams and complex projects without direct authority.

• Experience supporting product launches and/or major lifecycle initiatives.

• Solid understanding of the Brazilian healthcare environment and public and private market access dynamics.

• Excellent communication influencing storytelling and presentation skills including the ability to simplify complex analyses for executive decision-making.

• Advanced proficiency in Excel and PowerPoint; confidence working with dashboards and business intelligence tools.

• Fluency in English.

Preferred Qualifications

• Experience in rare diseases neurology or another high-specialty therapeutic area.

• Experience with patient identification diagnosis access and treatment initiation challenges in rare diseases.

• Postgraduate qualification or MBA in Business Marketing Finance Strategy or a related field.

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.