Senior Marketing Data Analyst
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Job Summary
At Braze we have found our people. Were a genuinely approachable exceptionally kind and intensely passionate crew.
We seek to ignite that passion by setting high standards championing teamwork and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity inside and outside our organization.
To flourish here you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change you will be empowered to make a real impact here with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive we cant wait to meet you.
WHAT YOULL DO
The Marketing Analytics team part of Marketing Operations & Technology at Braze is responsible for managing our marketing technology stack ensuring data integrity and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance. The team operates across multiple locations including New York Seattle Nashville London and Singapore. This is the first opening for the São Paulo office.
Responsibilities:
- Own and standardize top-of-funnel performance analysis including lead generation tracking conversion rates and attribution across Marketing and New Business channels
- Define implement and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance drive data-backed recommendations and inform critical decisions
- Partner with Business Intelligence to evolve attribution models manage automated data tracking for marketing-sourced attribution and ensure accurate tracking across all channels and campaigns
- Conduct in-depth analysis of marketing campaigns build and maintain predictive performance models and support strategic forecasting across SEO web digital events customer and lifecycle marketing
- Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment
- Build strategic partnerships with Finance Business Intelligence Business Systems and GTM Ops to ensure alignment and smooth workflow across marketing sales and other business functions
- Create and maintain training documentation on processes system configuration and reporting standards
- Strong written and verbal English language skills are essential
WHO YOU ARE
- 25 years of experience in Marketing Sales or Revenue/Marketing Operations at a B2B SaaS or fintech company
- Proficiency in SQL and Excel/Google Sheets for data querying extraction and analysis; strong working knowledge of Snowflake and data warehousing concepts
- Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker
- Experience with Sales & Marketing automation platforms such as Salesforce Marketo LeanData and Outreach
- Proven track record designing rolling out and maintaining KPI frameworks and dashboards
- Exceptional problem-solving skills with the ability to build analytical frameworks and operate effectively in ambiguity
- Excellent written and verbal communication skills - able to craft compelling narratives and convey complex concepts to both business and technical stakeholders at all levels
- Demonstrated ability to build cross-functional partnerships and drive alignment across teams
#LI-Hybrid
WHAT WE OFFER
Braze benefits vary by location and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working weve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical dental vision life and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing learning platforms and a yearly learning stipend
- A curated in-office employee experience designed to foster community team connections and innovation
- Opportunities to give back to your community including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative transparent and fun culture recognized as a Great Place to Work
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence BrazeAI allows marketers to combine and activate AI agents models and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter faster and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization Braze enables companies to turn action into interaction through autonomous 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts and was named a G2 Best of Marketing and Digital Advertising Software Product in 2026. Braze was also named a 2026 Best Places to Work by Built In a 2025 Americas Greenest Companies by Newsweek and a 2025 Fortune Best Workplace in Technology by Great Place To Work. Braze is also proudly certified as a Great Place to Work in the U.S. the UK Australia and Singapore.
The company is headquartered in New York with offices in Austin Berlin Bucharest Chicago Dubai Jakarta London Paris San Francisco São Paulo Singapore Seoul Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYERAt Braze we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do and that includes our recruiting practices. Were committed to offering all candidates a fair accessible and inclusive experience regardless of age color disability gender identity marital status maternity national origin pregnancy race religion sex sexual orientation or status as a protected veteran. When applying and interviewing with Braze we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar we encourage you to apply as wed love to meet you.
OUR AI-POWERED BRAZE RECRUITMENT PROCESS
At Braze were committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most the person behind each application we use AI-assisted tools at certain stages of our recruitment process.
This includes using AI to analyze the experience skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.
Depending on where you are located you may have the right to request further information about how AI is used in our recruitment process to opt out of AI-assisted review to request a manual review of any decision made or to contest a decision.
Please contact us at for any requests or questions. To find out more about our hiring process check out this page.
Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144 for roles based in New York City or if you reside in New York City you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at promptly after applying. A summary of the most recent bias audit results for such tool is available here.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and if applicable based on your location how you can exercise any privacy rights.
Required Experience:
Senior IC
