Media Buyer
Job Summary
Media Buyer Paid Advertising & Lead Generation
Remote US Based Company 9:00 AM - 5:00 PM EST
ABOUT THE COMPANY
We are a Miami-based hydration and wellness company on a mission to make premium water quality accessible to every household. From whole-home hydrogen water purification systems to a curated wellness lounge in the USA we combine science-backed products with authentic wellness education to help families make healthier more conscious choices starting with the water they drink every day.
With six years of proven operations a national e-commerce presence a flagship wellness lounge preparing for its grand opening and a partnership with globally recognized biohacker Gary Brecka we are entering its highest-growth phase yet. The founders are visionary fast-moving and deeply committed to building something meaningful and they need exceptional people around them to make it happen.
ROLE OVERVIEW
Were looking for a hands-on Media Buyer who turns ad spend into pipeline. Youll own paid campaigns end-to-end strategy funnel design creative testing tracking and optimization with a direct line to lead volume CPL and ROAS. Youll work closely with designers copywriters and sales to build and scale campaigns that generate qualified leads and measurable revenue.
KEY RESPONSIBILITIES
- Plan launch and manage paid lead generation campaigns on Meta Ads and Google Ads owning performance from click to closed lead.
- Build high-converting funnels and continuously optimize landing pages to lower CPL and improve conversion rate.
- Run structured A/B tests on ads creatives audiences and landing pages and turn results into scalable learnings.
- Manage ad budgets across campaigns to hit ROAS CPL and CAC targets shifting spend to top performers in real time.
- Set up and maintain accurate tracking (Meta Pixel GTM GA4) for clean trustworthy performance data.
- Integrate ad platforms with GoHighLevel for accurate lead routing and follow-up.
- Build retargeting campaigns and scale winning campaigns while sunsetting underperformers.
- Partner with designers copywriters and sales on creative lead quality and conversion feedback loops.
- Report on performance and key metrics on a regular cadence using dashboards (e.g. Looker Studio).
REQUIRED QUALIFICATIONS
- 2 years managing paid advertising campaigns focused on lead generation.
- Proven track record improving CPL ROAS and conversion rate against real ad budgets.
- Experience with funnel strategy funnel building landing page optimization and CRO.
- Experience running A/B tests across ads creatives audiences and landing pages.
- Experience with pixel installation and event tracking (Meta Pixel GTM GA4).
- Experience with CRM integrations lead routing and retargeting campaigns.
- Strong written and verbal English communication skills and ability to work independently in a remote environment with U.S. business hours overlap.
PREFERRED QUALIFICATIONS
- Experience building funnels and landing pages in GoHighLevel Funnels Unbounce Leadpages.
- Familiarity with automating lead workflows using Zapier.
- Experience building or customizing reporting dashboards in Looker Studio.
- Relevant certifications (e.g. Meta Blueprint Google Ads) are a plus.
Experience with Graphic is preferable!
WHY JOIN US
- Real ownership over strategy and direct visibility into your business impact.
- A fast-growing company where paid media performance drives company growth.
- A collaborative team that moves fast and values data over guesswork.
- Remote-first flexibility with a results-driven culture.
COMMISSIONS STRUCTURE
Number of Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs) delivered per month validated by sales.
- $15 - $25 per qualified lead delivered above the monthly baseline target paid only for leads sales confirms as qualified.