Marketing Specialist

Datacolor a global leader in color management solutions provides software instruments and services to improve the precision performance and efficiency of your color workflow. For over five decades Datacolor has earned our reputation as a trusted leader by delivering unmatched capabilities that rapidly address the full spectrum of color challenges in textile and apparel paint and coatings automotive plastics photography and videography and other industries.

Our global teams provide sales service and support in over 100 countries throughout Europe the Americas and Asia.

For more information visit .

To support our business we are looking for a Marketing Specialist to join our global workforce. This is a content-forward go-to-market (GTM) role that lives at the intersection of product sales and marketing.

Position Summary

Youll turn strategy into the assets and activities that move buyers through the funnel: persona-based content journeys demand generation account-based motions and sales playbooks that drive marketing-sourced revenue. Marketing leadership sets the direction on persona value proposition and ICP; youmake it cometo life from the content to the execution to the results.

Essential duties and Responsibilities

• Stay aligned with marketing leadership and cross-functional teams on persona value proposition and ICP then execute and optimize the customer journey and funnel plan against that direction

• Produce the content that powers those journeys: spec sheets nurture and launch emails product and solution pages sales presentations and BDR playbooks. Use AI tools to move faster where it helps

• Run demand generationtied to your product launches and GTM motions supporting ABM orchestration and coordinating with our Demand Generation Specialist Content Manager and Marketing Operations Manager

• Gather feedback from sales and product teams and iterate on existing content to keep it sharp and relevant

• Partner with our Marketing Analyst to review performance data from Salesforce ad platforms and Google Analytics so you can see how your work is performing andoptimizeaccordingly

• Project manage your deliverables to hit launch deadlines using tools like

Experience & Qualifications

• 2-5years of hands-on B2B marketing experience ideally in SaaS or technology

• Full professional fluency in English written and spoken. This is a global role and the majority of collaboration content production and stakeholder communication happens in English

• Strong writing and communication skills. You can take a technical product and translate it into messaging that a non-technical buyer finds clear relevant and worth their time. You understand the difference between features and value

• Strong collaboration skills. You work well across product sales and marketing and you know how to gather input and align with people who dont report to you

• Strong project management and problem-solving skills. You keep multiple deliverables moving hit deadlines without dropping quality and can explain your thinking along the way

• Eager to learn and adaptable. You pick up new products tools and subject matter quickly and you can reorder your work as priorities shift on a fast-moving global team

• Comfortable using data from tools like Salesforce Google Analytics ad platforms or 6Sense to understand how content is performing

• Comfortable using AI tools to produce iterate on and scale content with the judgment to know when the output is good enough touseand when it isnt

• Able to work hybrid from our Alphaville office 2-3 days per week with infrequent international travel (up to 2-3 times per year) to the US or Europe. Must be able to obtain a valid passport and visas accordingly

Nice to Have

• Bachelors degree

• Exposure to GTM product marketing or product launches though this role is a strong entry point for someone looking to specialize in GTM

• Hands-on experience with any of Salesforce Marketo LinkedIn Ads or 6Sense

• Experience working in a global environment

• Samplesof marketingcampaigns or contentyouve produced

Location

Alphaville Brazil. (Hybrid - 2/3 days/week in office)

Salary Range

Total compensation budget monthly 8000 - 11000 BRL.

This job posting includes a pay range reflecting the salaries or hourly rates that Datacolor anticipates it might offer for the specified role at the time of posting. Typically Datacolor aims to hire for this position at the midpoint of the range. However in exceptional cases where an external candidate possesses significantly higher experience credentials or expertise than expected Datacolor may consider offering a salary or rate towards the upper end of the range. Additionally Datacolor welcomes applications from candidates with less experience as we believe in providing opportunities for growth and development.

Your benefits:

Datacolor is committed to rewarding your dedication with an attractive compensation package. We offer an environment that fosters personal and professional growth where your ideas matter. Our flat hierarchy ensures easy access to everyone promoting collaboration and innovation.

Our Core Values

Learn understand and live the Datacolor Core Values of Customer Focus Execution Ownership Team Work Learning Ethics and Passion.

Our Core Competences

We believe Communication Adaptability and Problem Solving are core competencies that all our employees consistently demonstrate.

Interested

• Want to work in a company focused on innovative color management solutions
• Looking for flexibility and autonomy in a global and diverse company
• Want to be able to make daily connections with people all over the globe
• Do you want to work in an open and informal atmosphere where your personal input is valuable

Do not hesitate and join Datacolor if the answer is yes!

Apply through is an Equal Opportunity Employer.

Notice: Datacolor never asks for personal or financial information via social media and does not contact candidates through private messages on messaging platforms. All official recruitment communications are conducted through our corporate email addresses and career website.

Required Experience:

IC