Market Insights & Field Force Effectiveness Manager | High-Complexity Diseases
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Job Summary
About this role
The Customer Insights & Analytics Manager will play a critical role within the Brazilian Rare Disease Specialty Care and Immunology team. You will be a proactive strategic thought partner for the Brand team responsible for driving actionable insights & deep understanding of the customer overall market competitive landscape Sales Incentive compensation and field force excellence in complexes diseases.
This role will reports directly to the SR Director of CE&O & BD and plays a vital part in shaping the direction of the business and contributing to brand success supporting the brand team focusing on building foundational insights and building a go-to-market roadmap for pipeline assets across multiple indications and tracking field force effectiveness KPIS. You will provide critical insights for informed decisions allowing for competitive positioning and driving strategic initiatives based on an insight-driven approach. As a key partner to commercial marketing and field force leadership you will help identify & address the most important business problems facing the franchise and help to develop forward-looking holistic and integrated market research and analytical plans to support brand strategy development and launch planning.
What Youll Do
Serve as a key strategic thought partner for the marketing teams and field force for insights including commercial and access providing strategic recommendations
Develop and deploy innovative market research techniques that reflect best practices to develop key strategic customer insights and drive superior decision-making
Bring voice of the customer in focus through innovative approaches to understand patients HCPs their experience treatment preference and treatment needs
Analyze and synthesize market data and field force effectiveness (i.e. market research accounts performance segmentation deployment etc.) to bring added value to research studies and communicate customer insights in a business-oriented concise and meaningful manner
Inform and direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic market and competitive insight to senior leadership
Assist in leading the IntegratedCustomer Planning (ICP) and strategic budget planning process for the Insights teamand provide commercial team with comprehensive customer and market insights to support strategy & resource investment
Who You Are
You are passionate about market research forecast planning field force effectiveness and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
Experience Required:
Bachelors degree and minimum 5 years relevant experience within a relevant industry like biotech pharmaceutical or a consulting firm supporting the complex disease healthcare industry focused on delivering market analytics insights research forecast and sales force effectiveness.
Minimum 2 years experience in people management and/or development
Strong project management experience - managing projects end-to-end (Defining the business need requesting proposals from vendors advising on research sample monitoring fielding designing read out plans synthesizing and communicating findings within the organization)
Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
Ability to work with tools such as Excel PowerPoint AI VEEVA IQVIA DATASUS CLOSE-UP and new sources available.
Excellent verbal and written communication skills in Portuguese and English including executive-level presentation skills.
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Manager
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
