Head of Social- Strategy and Growth

Sportingbet Brazil

The one-line version:

We are not looking for someone to simply manage social channels. We are looking for someone who can connect business priorities product evolution customer behavior and cultural relevance into one scalable growth engine.

About the role:

This is a business-oriented social leadership role not a traditional communications or content role. You will sit at the intersection of Product CRM Media BI and Creative and your job is to make social a true growth and intelligence layer of the business not a content calendar.

You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen World Cup cycle intense creator economy and a Brazilian audience that decides brand preference largely on social.

What youll own:

• Translating business priorities (acquisition retention search intent product launches sponsorship activations) into a coherent social strategy across organic creators and paid amplification
• Orchestrating agencies creators and cross-functional stakeholders (Product CRM Media BI Brand) with clarity and speed
• Building social as an intelligence function: turning audience behavior platform signals and cultural movement into briefs the rest of the business can act on
• Setting and defending the KPI framework beyond engagement that ties social to business impact (CAC LTV branded search retention cohorts sponsorship ROI)
• Leading creator and influencer strategy as a growth lever not as an awareness checkbox: negotiation selection measurement and integration with media plans
• Prioritization and ruthless trade-offs in a high-pressure fast-moving environment with multiple stakeholders

Qualifications :

What were looking for:

• 8 years in social growth or integrated marketing roles with at least 3 leading teams or major workstreams
• Proven track record of running social as a P&L-adjacent function you can show how your work moved business KPIs not just engagement metrics
• Strong fluency in data: cohort analysis attribution logic funnel diagnostics CRM/CDP concepts. You dont need to build the dashboards but you need to read them better than the analyst
• Experience briefing creative and agencies from a hypothesis not a vibe
• Comfort operating across Product CRM and Media stakeholders youve done this not just talked about it
• Sharp judgment on creators and culture with the discipline to measure both
• iGaming sports fintech marketplaces e-commerce or DTC backgrounds preferred. Regulated industry experience is a plus
• Portuguese native or fluent; English working proficiency

What this role is NOT

Read this carefully before applying.

• Not a pure influencer marketing profile
• Not a community manager or editorial-only role
• Not a role focused primarily on aesthetics trends or creative direction
• Not a communications-driven role disconnected from business KPIs
• Not a profile that relies on agencies for strategic thinking
• Not a purely branding-oriented social lead
• Not someone whose success metric is engagement rate
• Not a reactive social operator waiting for campaigns to arrive
• Not a siloed social media specialist disconnected from Product or CRM
• Not a traditional social calendar management role

Additional Information :

If your strongest case for this role is the content youve made the creators you know or the communities youve built this is probably not the right fit. If your strongest case is how youve made social move a business lets talk.

Why Sportingbet why now

Were heading into a World Cup cycle in the most competitive iGaming market in the world. Social is no longer one of many marketing levers for us its the layer where brand preference product discovery and sponsorship payoff are decided. This role exists because we are done treating social as downstream of strategy. We want it upstream.

Diversity and equal opportunities:

 As a global employer Entain is committed to providing a safe fun and inclusive culture where our people feel like they truly belong.

Where appropriate we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values celebrates and respects individual differences so whatever your sexuality gender gender identity ability age race religion or belief you will have a voice here and the space to do your best work.

 Our diverse internal networks provide the support for you to express your views and make a positive difference.

Remote Work :

No

Employment Type :

Full-time