Head of Marketing

Our client is a food technology company that specializes in R&D production and sales of bakery ingredients - especially non-dairy whipped cream.

They are searching for a cunning and creative Head of Marketing with a strong track record in the bakery ingredients industry - especially for dairy and non-dairy whipped cream products. In this role you will work closely with executive leadership sales R&D technical application product management manufacturing and supply chain teams to develop and execute strategic marketing initiatives that strengthen brand positioning generate commercial demand and support their business growth in Brazil. The ideal candidate should possess immense experience marketing bakery ingredients or similar products through B2B channels a deep understanding of the commercial bakery food manufacturing foodservice and HORECA landscape.

Strong professional working fluency in English and fluency in Portuguese is REQUIRED.

Finally please note that only candidates who have significant marketing experience in the bakery ingredients industry will be selected for interviews.

KEY RESPONSIBILITIES:

• Develop and execute the companys marketing strategy to strengthen brand awareness drive customer acquisition and support sustainable revenue growth across the dairy and non-dairy whipped cream product portfolio.
• Develop product positioning value propositions and go-to-market strategies for dairy and non-dairy whipping cream products across multiple customer segments.
• Lead the planning and execution of integrated B2B marketing campaigns targeting commercial bakeries industrial bakeries food manufacturers dessert manufacturers cafes HORECA operators distributors and foodservice companies.
• Conduct market research to understand customer needs competitor activities pricing trends ingredient innovations and emerging consumer preferences.
• Work closely with technical application and R&D teams to translate product functionality into compelling customer-focused marketing materials and commercial messaging.
• Develop sales enablement materials including product brochures technical presentations application guides product comparison sheets videos case studies and customer success stories.
• Support new product launches by developing launch plans promotional campaigns customer education programs and commercialization strategies.
• Collaborate with sales teams to generate qualified leads support key account development and improve customer engagement throughout the buying journey.
• Manage the companys digital marketing strategy including website content email marketing LinkedIn campaigns webinars and industry-focused marketing initiatives.
• Plan and manage participation in bakery food ingredient and food processing exhibitions trade shows technical seminars and customer events.
• Monitor marketing performance using KPIs including lead generation campaign ROI customer engagement brand awareness and marketing contribution to revenue.
• Manage external agencies creative partners and marketing vendors while ensuring brand consistency across all communication channels.
• Develop and manage the annual marketing budget while optimizing marketing investments to maximize commercial impact.

REQUIREMENTS:

• At least 10 years of progressive B2B marketing experience within the bakery ingredients industry with a strong preference for those who have marketed dairy/non-dairy whipped cream products already.
• Deep understanding of the commercial bakery industrial bakery confectionery dessert cafe HORECA distributors and food manufacturing channels.
• Strong understanding of food ingredient branding product lifecycle management market segmentation customer journey mapping and competitive positioning.
• Experience managing digital marketing campaigns CRM platforms marketing automation tools and marketing analytics to measure campaign effectiveness.
• Demonstrated ability to translate technical product features into compelling commercial messaging for different customer segments.
• Strong project management skills with experience managing multiple product launches and marketing initiatives simultaneously.
• Willingness to travel nationally and internationally to support customers distributors and industry events.
• Strong professional working fluency in English and fluency in Portuguese is REQUIRED.
• Bachelors degree in Marketing Business Food Science Food Technology Communications or a related discipline is preferred.

If you are qualified and interested we kindly invite you to apply! In the meantime please consider following our company page for more updates and relevant job opportunities.