Digital Sales Process & AI Optimization Specialist
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Job Summary
Job Description
Hybrid: for this position is required to be on site 3x/week
Position mission:
Lead the transformation of the digital and omni-channel customer journey leveraging analytics AI and LTV insights to improve conversion customer experience and commercial performance across retail fleet and aftersales.
Optimize digitally generated lead management by enhancing qualification routing follow-up responsiveness and recovery actions while connecting Marketing Analytics and Field teams to drive consistent business results.
What you will do (responsabilities):
Identify process gaps and drive action plans across sales fleet and aftersales.
Develop playbooks coaching guides and management standards for dealers and field teams.
Translate AI and LTV opportunities into process improvements and pilot initiatives.
Optimize lead routing prioritization personalization and recovery actions.
Enhance WhatsApp CRM and customer engagement processes with Marketing and DSX.
Scale GenAI-enabled tools and support the rollout of digital and AI-driven routines at dealer level.
Location: São Caetano do Sul/SP
Your skills and abilities (required qualifications):
Bachelors degree
English proficiency (minimum advanced).
Experience with CRM MarTech platforms CDP and customer journey management driving lead generation engagement and conversion strategies.
Strong knowledge of digital funnel management lead scoring trigger-based journeys personalization and marketing automation.
Experience in campaign activation data integration performance measurement A/B testing and continuous optimization.
Analytical mindset with the ability to translate data and customer insights into actionable business recommendations.
Proven ability to work cross-functionally with Marketing Sales DSX IT and external partners to deliver business results.
Familiarity with AI-driven solutions personalization strategies and digital transformation initiatives.
Strategic thinker with a hands-on structured and execution-oriented approach capable of driving projects from concept to implementation.
Previous experience in automotive retail or omnichannel environments is a plus.
What can you give a competitive edge (preferred qualifications):
Customer centricity/ Strategic thinking
Innovation/ Analytical rigor
Collaboration/ Influence
Agility/ Accountability/ Resilience
#LI-AS
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.About GM
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Required Experience:
IC
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