Digital Marketing Specialist

Every day we get opportunities to make a positive impact on our colleagues partners customers and society. Together were pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas including energy food water and shipping.

As we push forward the innovative open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.

About the Role

As aDigital Marketing Specialist you will play a key role in advancing our digital marketing assets and operations. This position is directly involved in the execution automation optimization and analysis of digital campaigns supporting demand generation lead conversion and strengthening Alfa Lavals digital presence.

Key Responsibilities

As part of the Marketing team you will be responsible for:

• Setting up implementing and maintainingmarketing automation workflowsto nurture leads and increase conversions
• Monitoring and optimizing automated campaigns identifying improvement opportunities throughdata analysis
• Collaborating with web developers and designers to implement website enhancements focused onuser experience and conversion optimization
• ExecutingSEO updates optimizing landing pages and other website elements
• Creating and optimizingdigital assetsfor websites social media and email marketing campaigns
• Developinggraphic materials and layouts including digital and print collateral
• Setting up maintaining and optimizingpaid media campaignsfocused on lead generation including:
  • Google Ads
  • LinkedIn Ads

Requirements

Bachelors degree in Marketing Communications or a related field or equivalent experience along with:

• Proven experience withMarket Engageor a comparable marketing automation platform
• Strong understanding ofdigital marketing principles and tools
• Basic knowledge ofgraphic design(e.g. Canva Adobe Suite or similar)
• Experience managing and optimizingpaid media campaigns focused on lead generation
• Basic knowledge ofSEO and Analytics including best practices and tools such as:
  • Google Analytics / Adobe Analytics
  • Google Search Console
  • SEMrush (or similar)
• Excellent written and verbal communication skills
• Analytical mindset with the ability to translate data intoactionable strategies
• Strong organizational skills attention to detail and effective time management
• Ability to workindependently and collaborativelyin a dynamic environment
• Fluent in English

Behavioral Competencies

• Hands-on andresults-driven mindset
• Ability to thrive incross-functional and global environments
• Strong communication skills with both technical and non-technical stakeholders
• Curious with a focus on continuous learning and improvement
• Strong prioritization skills and ability tomanage multiple taskseffectively
• Ability toinfluencestakeholders for results

Nice to Have

• Previous experience inB2B marketing especially in industrial or technology companies
• Experience working inglobal corporate environments
• Previouse-commerce coordination experience
• Intermediate to Advanced in Spanishis a plus