Brand Awareness Specialist Integrated Campaigns
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Job Summary
We are not just another fintech unicorn. We are a pack of dreamers makers and tech enthusiasts building the future of payments. With millions of customers and a hunger for innovation were expanding our neural network literally and metaphorically.
Were looking for a Brand Awareness Specialist a senior marketing professional who knows how to turn bold brand ideas into integrated campaigns that actually happen.
You will be the engine connecting strategy creative media PR social events and institutional projects into high-impact awareness campaigns. You are not just a project manager. You are the person who understands the full marketing picture sees the gaps before they become problems and makes campaigns move from concept to market with speed clarity and quality.
You know how to operate in ambiguity challenge weak briefs align stakeholders build plans protect the idea and make sure every campaign has a clear objective channel strategy timeline owner and measurable impact.
Fluent English and Portuguese with strong communication skills in both languages.
7 years of experience in brand marketing brand experience integrated campaigns marketing operations campaign management or related roles.
Proven experience leading 360 marketing campaigns across paid owned earned and experiential channels.
Strong understanding of awareness campaigns brand building storytelling channel strategy and campaign measurement.
Experience translating business or brand priorities into clear briefs launch plans timelines and deliverables.
Ability to connect strategy and execution thinking big while managing details.
Strong stakeholder management skills especially in fast-moving cross-functional environments.
High ownership autonomy and operational discipline.
Ability to work closely with creative PR media social product design legal people and external partners.
Strong instinct for what makes a campaign relevant clear and effective.
Comfort working in a fast-paced startup environment.
Lead the planning and execution of integrated brand and awareness campaigns.
Turn brand strategy and business priorities into campaign briefs timelines workflows and launch plans.
Coordinate cross-functional workstreams across PR social paid media creative design events institutional projects product legal and external partners.
Ensure every campaign has a clear objective audience message channel strategy timeline budget and success metrics.
Partner with the Creative Copywriter to shape concepts messaging headlines scripts and campaign narratives.
Partner with the Awareness Media Specialist to align creative assets audiences paid media plans and reporting.
Work with PR to identify press angles thought leadership opportunities and reputation-building moments.
Work with Institutional Projects to turn partnerships incentive law projects and special initiatives into stronger brand stories.
Create and maintain campaign calendars status reports approval flows and operating rituals.
Track campaign performance consolidate learnings and recommend improvements for future campaigns.
Act as the senior operational partner to the Head of Brand & Comms helping remove the day-to-day execution burden from leadership.
Experience in tech fintech payments SaaS AI or fast-growth companies.
Experience with global or multi-market campaigns.
Familiarity with brand lift reach frequency share of voice brand search and awareness measurement.
Experience working with media PR creative production or social agencies.
Experience with executive-level stakeholders.
Background in both strategy and hands-on execution.
CloudWalk is building a global payments and technology platform infused with AI. We believe in dreaming bigger than borders combining Brazilian roots technical excellence and global ambition.
Our Brand & Institutional Operations team is responsible for turning this ambition into narratives campaigns and market presence. We are building a brand machine that moves fast thinks deeply and executes with precision.
We want campaigns that do not die in decks. We want ideas that travel across channels earn attention generate awareness and help the world understand what CloudWalk is building.
Join us at CloudWalk where were not just engineering solutions; were building a smarter AI-driven future for payments together.
Required Experience:
IC
