Strategy Director

ICF NEXT delivers impactful communication campaigns and projects for the European market and beyond.

We believe that strategic planning is the springboard for creative excellence driving meaningful engagement with diverse audiences across all EU Member States.

Role Overview:

The Strategy Director will embed strategic thinking into every aspect of our creative work.

This role is responsible for developing and executing high-quality communication strategies fostering innovation and ensuring the effectiveness of all campaigns and brand initiatives.

Key Responsibilities:

Strategic Leadership: Lead cooperate and inspire a team of strategic planners ensuring high-quality communication strategies and creative output
Oversee and conducting research: In order to identify citizen insights. This would lead to having data driven insights to support plans and provide a solid reason-to-believe.

Creative Integration: Act as a bridge between strategy and creative teams embedding strategic thinking into all projects and campaigns
Drive Innovation: Work with senior colleagues in shaping new service offerings to solve client complex challenges. This can take form of proposal proactive pitches tender work but also continuous working on ICF Next positioning and new offerings to market.
Campaign & Brand Development: Lead the development and execution of communication plans ensuring alignment with client goals and institutional reputation; contribute to the development of KPIs and campaign effectiveness
Stakeholder Engagement: Provide senior counsel to creatives and other colleagues in the agency.
Continuous Improvement: Drive innovation quality and effectiveness in strategic planning; develop and refine frameworks for measuring campaign and creative effectiveness
Cross-Functional Collaboration: Work closely with internal and external teams to ensure a cohesive strategic vision.
Quality Assurance: Oversee and optimize all strategic proposals ensuring outstanding quality and alignment with client objectives.

Key Skills & Qualifications:

Masters degree in Communication Sciences Political Science Social Science Psychology or equivalent
Minimum 12 years of experience in advertising/communication strategy with proven team management experience
Extensive experience across the marketing funnel (brand campaigns performance/conversion) and channels
Strong written and verbal communication skills in English (other EU languages a plus)
Proven track record in developing effective strategic plans and creative effectiveness
Strong leadership coaching and relationship-building skills
Analytical creative and forward-thinking mindset; able to balance long-term priorities with fast-turnaround needs
Ability to set clear objectives KPIs and assess risks and challenges

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