Sales Director B2B (mfd)

We are looking for a senior commercial leader to own the B2B business for C-Pro in Belgium and grow it. The commercial result is yours revenue costs and everything in between. You report directly to the AlphaPet Group MD (B2B) and lead a team of 4 Sales Representatives and 12 Inbound Sales.

Commercial development

• Drive growth in independent pet retail C-Pros core channel and expand key account relationships with Belgiums leading pet retail chains.
• Lead the Flanders market expansion C-Pro is strong in Wallonia and underrepresented in Flanders. Building the Flemish customer base is a strategic priority and a measurable mandate for this role.
• Grow and develop the breeder network: 1000 active breeders are a strategic asset that needs dedicated attention and a clear growth plan.
• Set the customer strategy: who to prioritise who to grow who to deprioritise.
• Define the B2B channel strategy across independent pet retail key accounts and the breeder channel aligned with brand positioning.
• Negotiate customer terms pricing payment targets and contracts.
• Build and manage a complete customer pipeline.

Team leadership

• Lead and develop the C-Pro sales team: 4 Sales Representatives and 12 Inbound Sales with scope to expand into Key Account Management and Trade Marketing over time.
• Coach enable and grow your people this is a development role not just a management role.
• Build a performance-oriented autonomous team culture with scalable processes aligned to group standards.

Trade marketing & growth execution

• Own trade marketing for C-Pro plan and execute promotions POS measures and retail co-marketing activities.
• Shape and build trade marketing capability for the brand; strong growth potential in this area.

Product launches & demand planning

• Execute product launches in Belgium: customer listings price lists launch communication and customer mobilisation.
• Feed demand signals to SCM proactively new listings promotions forecasts on time every time.

• Several years of experience leading a sales organisation with full commercial accountability consumer goods or pet food background strongly preferred.
• Strong knowledge of the Belgian retail market: specialty pet retail independent stores retail chains and ideally the breeder or enthusiast community.
• A strong negotiator at key account management (KAM) and director level comfortable closing deals with both small independents and large retail groups.
• Analytical and data-driven you know your numbers and act on them.
• Track record of building or developing a sales structure not just running one.
• Affinity with trade marketing promotions in-store activation and retail partnerships or the drive to develop this area from the ground up.
• Hands-on: you visit stores close deals and solve problems alongside your team.
• Open to digital tools and new ways of working you want to be best-in-class not just good enough.
• Bilingual French / Dutch; English mandatory; German a plus.
• High energy self-driven and resilient ready to travel regularly within Belgium and to our Munich HQ.

• The commercial result is yours revenue costs and everything in between.
• A portfolio of strong premium brands backed by shared sourcing product development and supply chain infrastructure.
• Direct line to group leadership short paths fast decisions.
• A peer network of regional Sales Directors across DACH UK and International markets.
• A clear growth path: expand your scope to more brands in Belgium or a full Benelux mandate.
• Flat hierarchies an open culture and a company where commercial leaders shape the business.

We look forward to receiving your application including your CV your earliest possible start date and your salary expectations.