Product Marketer

Introw is the #1 AI-native partner management platform. We are growing 5x year over year signing multi-year enterprise contracts with some of the biggest logos in B2B SaaS and building the best most innovative product in our market. We raised $3M led by Visionaries VC we serve hundreds of companies worldwide and we hold a 4.9/5 rating across 100s of reviews.

We run inside HubSpot and Salesforce so partner teams manage their whole program without leaving the CRM and their partners work where they already are: Slack Teams email and AI assistants like Claude and ChatGPT. Globally leading companies run partnerships their best-performing channel on Introw.

Now we want our first dedicated product marketer to own how Introw is told and how customers and partners adopt it. This is not a campaign-execution role. You will sit with product and engineering get inspired by what they ship and turn it into stories pages and automated journeys that grow revenue.

Why this brief is rare:

• Close to the product. You sit on the product and engineering island not in a separate marketing silo. You see what ships first and decide how it gets told.
• Your work replaces manual work. Every email journey page and story you build shortens a sales cycle speeds up an onboarding or brings back a quiet account without adding headcount.
• Event-driven not calendar-driven. Our product produces real signals: a goal created a commission reached a tier reached. You turn them into campaigns that reach the right person at the right moment.

In our market the legacy tools were built for the vendor not the partner so partners never logged in and programs stalled. We win on the opposite bet: people actually adopt Introw. That makes how we tell the product and how we get people to use more of it a real growth lever. Get this right and you shape how a global category winner speaks and grows.

We work from our office in Ghent mostly in person with a day or two of flexibility.

As our product marketer you own how Introw is told and how people adopt it:

• Build and run drip campaigns and lifecycle emails triggered by product events to raise engagement and feature adoption.
• Own our product pages (landing pages) from message to published page for every feature we ship.
• Own the product story and messaging and keep it consistent across the website sales onboarding and socials.
• Run our socials with product-led content that people want to share.
• Shorten the sales cycle and raise the win rate with messaging and assets that do part of the selling for the team.
• Cut manual onboarding time: help customers implement more features quicker and easier with automated guidance.
• Drive faster expansion by pushing the benefits of modules like LMS to the customers who should be using them.
• Automatically revive sleeping accounts with campaigns triggered by what they do and what they stop doing.
• Work shoulder to shoulder with product engineering sales and customer success. Sit in on real customer calls and write from what you hear.

Youre an A-player. You want your fingerprints on a category-defining product and a mediocre bar bores you. The following should be how your friends describe you:

• In love with the product. What engineering and product build inspires you and you cant wait to tell people about it.
• Around 5 years in B2B SaaS marketing ideally in product or growth marketing. We care about the bar you hold more than years on paper.
• Growth-minded and analytical. You think in funnels cohorts and experiments and you let the data win.
• A storyteller. You turn a broad product into a clear narrative tuned for each audience.
• Hands-on. You build drip campaigns lifecycle emails and landing pages yourself.
• A builder. You own ambiguity make the call and move without a big team around you.
• A good eye. You dont need design skills but you can tell when something looks off.
• Keen to learn agentic workflows and challenge the old way of working.

Nice to have:

• Experience with marketing automation ideally HubSpot.
• Familiarity with partnerships channel sales or CRMs like HubSpot or Salesforce.
• Experience marketing a product-led or AI-native product.

How we work: we are a small senior team that plays to win and hires A-players who want real ownership.

• You own your area. High trust high autonomy no hand-holding.
• Craft is the point. We sweat the details and hold a high bar.
• We move fast. Decisions in hours not weeks.
• We are ambitious. We are here to win the category globally growing 4 to 5x a year.

What you get:

• Equity through our ESOP. Everyone at Introw owns a piece of what we build so when we win you win.
• A Macbook and iPhone fully set up for you.
• Fully paid phone subscription.
• Healthcare plan.
• Mobility budget.
• Meal vouchers.
• Introw merch.
• Regular team drinks and events plus global travel to industry events.
• A real seat at a fast growing well-funded globally winning company where your work ships and gets seen.

Ready to shape how the best product in our market is told We are growing 4 to 5x a year winning globally and doubling down on the product story. If you want to own product marketing at a category leader we want to meet you.

Send us your CV and a line on the campaign or story you are proudest of with the result it drove.

What to expect: a quick intro call a deep-dive on your past work a short exercise built on a real Introw problem and time with the team. We move fast and we reply to everyone.