Insights & Intelligence Lead

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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At Burson Brussels we blend craft curiosity counsel and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europes political heart our dynamic team excels in navigating complex policy and communications challenges shaping reputations and driving meaningful business outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities crafting compelling narratives that influence key decision-makers. Backed by our global network we provide innovative data-driven solutions that connect with audiences and deliver impact. Our inclusive high-performance culture fuels innovation and empowers individuals to excel creating a vibrant environment where collaboration and growth thrive. Burson clients gain more than consultancythey gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow.

More about the role:

As Intelligence & InsightsLead you will play a pivotal role in driving the growth of Bursons intelligenceand insightsofferandcapabilities. Reporting directly to theBelgiumCEO anda dotted line to the EMEA Chief Intelligenceand InsightsOfficeryou willbe responsible formarket demand generation client problem-framing commercialgrowthand the interpretation ofdata-led outputs into clear client recommendations. You will partner with the regional hub for scalable productionandtechnical delivery whileretainingmarket ownership of the brief client narrative quality sign-offandcommercial accountability.This includes working closely with market leadership and client leads toidentifyopportunities develop tailored solutions and deliver measurable results.

This role requires a deep understandingofemerging technologies and the transformative potential of data and AIand their application tothe communicationsand will collaborate closely with various teams including client services strategy and technology to embed data-driven practices throughout Burson and on client projects. A keycomponentof this role will be to build and nurture relationships with senior client andteamleaders inBelgium while connecting into the wider EMEA Intelligence & Insightscommunity.

What youll do:

• Growth Leadership:Drive growth of Bursons intelligenceand insightsoffer working with market leadership tosource shapeand convertbriefs from existing and net-new clients.Develop and implement market growth strategies leveraging Bursons AI product suite (Sonar Decipher KYO Flight School and the Fount)our wider tech stack and the WPP Open platform.
• Client Engagement:Build andmaintainstrong relationships with key client stakeholders and leaders understanding their business challenges and developing tailored data-driven client presentations and workshopsshowcasingthe value of Bursons data and AI capabilities.
• Team Enablement:Empower Burson teams inBrusselstoleveragedata and AI the business casefor future localintelligence & insightcapability brief the regional hub with clear priorities and context and work closely withhub teamsto deployscalablesolutions for your a data-driven culture within the market.
• Product Innovation:Contribute to the ongoing development and refinement of Bursons data products and AI client needs and collaborate with product teams to develop innovative solutions. Stay abreast of industry trends and best practices.

• Thought Leadership:Identifyand develop thought leadership opportunities related to data AI and their application in communications. Contribute to industry publications speak at conferences and represent Burson as a thought leader in the data and intelligence space.

• Collaboration:Work closely with the Chief Intelligenceand InsightsOfficer EMEA market leadership and other regional and global leaders to align data strategies and initiatives. Collaborate with otherspecialismsto ensure data is integrated throughout Bursons operations and client work.

• Data Ethics:Ensure all data projects adhere to Bursons data ethics standards andcomply withrelevant regulations. Promote responsible data practices within the agency and among clients.

Experience that contributes to success:

• Extensive experience in dataintelligenceand insights with a proventrack recordof drivingcommercialgrowth and delivering client value.

• Deep understanding of the communications landscape emerging technologies and the application of data and AI in PR.

• Experience of or proven interest in EU policy communications.

• Strong analytical skills with the ability to translate complex data into actionable insights.

• Excellent communication and presentation skills with the ability to engage and influence senior stakeholders.

• Proven ability to build andmaintainstrong client relationships.

• Ideally experience in leading and developing teams.

• Knowledge of social press and web analytics tools as well as research methodologies.

• Passion for innovation and a commitment to data ethics.

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