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Head of Marketing

BV Azumuta


Job Location:

Gent - Belgium

Monthly Salary: Not provided by the employer
Posted: 24 September 2026 (Yesterday)
Application Deadline: 22 December 2026
Vacancies: 1 Vacancy

Job Summary

Job description
Marketing is changing. Lead the shift.

Most companies are adding AI to existing workflows. We believe thats the wrong approach.

Were rebuilding marketing from first principles where AI isnt another tool but the operating system behind strategy execution optimization and growth. Were looking for a Head of Marketing who wants to lead a high-performing team and be at the front of that shift.

This is not a role for someone who simply manages campaigns. Its for someone who can inspire people define strategy build systems and create the next generation of enterprise marketing.

About Azumuta

Manufacturing is entering its biggest transformation in decades.

For years weve helped manufacturers digitize their operations through a platform used by leading manufacturers across Europe and North America. From digital work instructions and quality management to traceability skills and operational excellence weve helped thousands of operators perform their work better faster and safer.
But were only getting started.

The next generation of manufacturing wont be driven by software alone. It will be powered by AI that fundamentally changes how work gets done on the factory floor. Were building a future where work instructions are generated automatically from engineering data AI agents assist operators in real time quality documentation is created autonomously and repetitive administrative work simply disappears.

Were not digitizing existing processes anymore. Were redesigning manufacturing execution from the ground up.

Founded in 2016 Azumuta has grown into one of Europes leading Manufacturing SaaS scale-ups working with some of the worlds most innovative manufacturers across industries including aerospace & defense industrial machinery automotive electronics and medical devices.
Were building what manufacturing will look like over the next decade. If that excites you youll fit right in.

What Youll Be Doing:

Youll own the entire marketing organization. Youll build and coach the team define the marketing strategy own demand generation strengthen our brand and create predictable pipeline growth. At the same time youll redesign our marketing operating model by embedding AI into every stage of planning production and optimization.

You wont inherit a playbook. Youll build the one others will follow.

Lead the Marketing Organization

Build coach and inspire a world-class marketing team while creating a culture of ownership curiosity accountability and continuous improvement. Youll hire exceptional talent develop future leaders and empower every team member to perform at their highest level.

Youll champion an AI-first mindset across the team helping marketers confidently embrace new ways of working instead of fearing them. Your role isnt to replace people with AI. Its to enable your team to eliminate repetitive work focus on creativity and strategy and continuously raise the bar together.

Youll align Marketing with Sales Product and Customer Success set clear priorities and KPIs and ensure every individual understands how their work contributes to company growth. Youll be a manager when your team needs guidance a coach when they need development and a teammate who is always willing to roll up their sleeves when required.

Own the Marketing Strategy

Develop and execute the annual marketing plan translating business objectives into measurable growth initiatives. Own positioning messaging brand demand generation ABM and go-to-market strategy while continuously optimizing performance pipeline and ROI.

Youll balance long-term brand building with short-term revenue generation build scalable marketing programs across multiple customer segments and create alignment between every marketing initiative and business objectives. Youll partner closely with Sales Product and Leadership to ensure marketing becomes a true strategic growth engine.

Build an AI-Native Marketing Organization

This is where the role becomes different.

Were not looking for someone who occasionally uses AI. Were looking for someone who wants to reinvent how marketing operates.

Youll redesign marketing from the ground up by creating an AI-native operating model where strategy execution and optimization flow seamlessly together. Youll build intelligent workflows that compress campaign cycles from months to days eliminate manual handoffs and automate repetitive work so the team can focus on higher-value thinking.

Youll design a Marketing Operating System where data AI agents decisions execution learning become one continuous process. Specialized AI agents will review assets for legal brand competitive positioning SEO privacy and quality before anything reaches the market creating faster execution without sacrificing consistency.

Whether thats n8n Claude OpenAI Jasper MCP or whatever technology comes next is secondary. What matters is your ability to design systems that scale and continuously improve.

Job requirements
Youd Be a Great Fit If You
  • Youre an experienced B2B marketing leader who knows how to build teams create strategy and deliver measurable growth. Youve owned marketing plans managed budgets built pipeline and understand how modern go-to-market organizations operate.

  • More importantly youre a leader who develops people. You create clarity remove obstacles coach individuals to become future leaders and foster an environment where collaboration ownership and continuous learning become the norm.

  • Youre a builder. You think in systems rather than campaigns and see AI as the biggest shift in marketing in decades. But you also understand that technology only creates value when people embrace it. You know how to bring your team on that journey creating excitement instead of resistance and enabling marketers to achieve more than they ever could before.

  • Youre equally comfortable discussing company strategy with the executive team mentoring a demand generation specialist brainstorming positioning with product reviewing campaign performance or designing the workflows that power your organization.

  • You dont believe leadership is about having all the answers. Its about building a team thats capable of finding better ones together.

Whats In It for You

Were a small team doing big things in a market thats ready for it. If you join us youll have a real seat at the table real ownership and a real chance to build something that matters.

On top of a competitive salary we offer a range of benefits to support your well-being and growth:

Meal vouchers Enjoy daily meal perks.

Healthcare benefits Including Alan daily care & hospitalization insurance.

Flexibility & balance Flexible hours with in-office collaboration (please note this is not a remote position!).

Top-notch equipment The best tools and tech to help you succeed.

A key role in a fast-growing scale-up Join an ambitious international team with endless learning and growth opportunities.

Ownership & impact Take on real responsibility and make a difference from day one.

Fun & team spirit Regular team-building activities and a vibrant company culture.

Unlimited snacks & drinks Because great work deserves great fuel!

Awesome Azumuta merch Represent the team in style!

Ready to build something

Wed love to hear from you. Send us a short note on why this role fits where you are in your career: no cover letter template needed.

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