Group Digital ECommerce Director FM

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926 Lyreco is now present in 25 countries operating in 40 different countries across the globe.

A global workplace solutions company with 10000 employees Lyrecos mission is to delivery sustainably what any workplace needs so its people can focus on what matters most. We are pioneers today and tomorrow in delivering what any workplace needs from workplace products to services anywhere you work. We are active in the areas of office supplies print services and consumables PPE and safety solutions coffee and catering hygiene and cleaning furniture and ergonomics solutions and wellbeing services.

To learn more about Lyreco see our career website here

WHAT WE OFFER:

As Group Digital ECommerce Director you will be the chef dorchestreof Lyrecos digital commerce transformation. A significant foundation has already been built and deployed on some of the countries. This is a project which requires high velocity to continue developingthis platform to become the central pillar of our omnichannel strategy and a key driver of commercial performance.

This role requires a leader who can combine strategic vision technical understanding and strong commercial impact. You will work closely with the CGO leadership team CIO organisation marketing sales customer service and country teams to ensure the platform evolves in line with customer expectations and business priorities.

Key Responsibilities

1. Refine Challenge and Deliver Lyrecos ECommerce & Omnichannel Strategy

• Assess the current platform identify gaps and define the evolution roadmap.

• Challenge existing assumptions features and architecture to ensure longterm scalability and competitiveness.

• Define business objectives: revenue share by channel customer activation conversion and segmentspecific value creation.

• Ensure full alignment with Lyrecos omnichannel strategy guaranteeing consistency across all touchpoints (sales reps telesales mobile marketplaces procurement integrations).

• Translate strategic ambitions into clear product roadmaps and prioritised feature development.

2. Coordinate CrossFunctional Delivery with CGO Leadership IT and All Business Teams

• Work handinhand with the CGO leadership team to ensure the platform supports commercial priorities and customer needs.

• Partner with CIO and IS teams to ensure seamless integration with ERP CRM PIM DAM and other core systems.

• Lead crossfunctional projects such as PIM evolution order capture optimisation trackandtrace and customer data synchronisation.

• Ensure data quality governance and reliability across product pricing and customer information.

• Manage external technology partners and vendors ensuring alignment with Lyrecos architecture and security standards.

• Establish strong governance and communication across countries and business units.

3. Optimise and Modernise the Customer Journey and Omnichannel Experience

• Evaluate existing UX and features identify improvement areas and drive continuous optimisation.

• Develop and deploy advanced B2B capabilities: contract pricing approval workflows punchout replenishment tools account hierarchies shared carts etc.

• Ensure a frictionless UX across navigation search checkout and account management.

• Build personalised experiences for corporate accounts and strategic customers.

• Enable seamless transitions between channels ensuring customers experience Lyreco as one unified ecosystem.

• Implement continuous improvement through analytics VOC A/B testing and behavioural insights.

4. Prepare the platform to be ready for the omnichannel strategy of Acquisition Conversion and Loyalty(with Marketing & Sales)

• Prepare the platform to be ready for the marketing colleagues to lead SEO/SEA strategies to maximise qualified traffic.

• Collaborate with marketing on ABM inbound and lifecycle campaigns.

• Collaborate with CRM and automation teams so that they can build antichurn reactivation and loyalty initiatives.

• Monitor funnel performance and optimise conversion across all digital touchpoints through features and UX/UI

• Ensure collaboration and alignment between marketing sales and ecommerce initiatives to drive sustainable growth.

5. Lead Manage and Align Teams

• Manage and develop the global ecommerce team (product owners UX/UI data operations).

• Foster strong collaboration with IS marketing commercial supply chain and customer service teams.

• Promote a culture of agility experimentation and customercentricity.

• Represent ecommerce in transformation steering groups.

• Drive change management to help teams adopt omnichannel practices and leverage digital tools effectively.

YOUR PROFILE:

Key Skills and Capabilities

Technical Expertise

• Strong understanding of ERP CRM PIM DAM B2B marketplaces punchout APIs and data automation.

• Experience modernising or replatforming largescale ecommerce systems.

Strategic & Analytical Skills

• ROIdriven mindset with mastery of ecommerce KPIs (CAC CLV conversion AOV churn).

• Ability to build business cases prioritise roadmaps and measure impact.

CustomerCentric & Commercial Acumen

• Deep understanding of B2B buying behaviours and sales team needs.

• Ability to design digital solutions that enhance commercial performance and customer satisfaction.

Leadership & Influence

• Proven ability to inspire and engage diverse teams.

• Skilled at aligning marketing sales and IT agendas around a shared vision.

• Strong communication skills to influence senior stakeholders including the CGO leadership team.

• Capacity to lead a multiyear transformation with clarity resilience and energy.

Experience & Qualifications

• 15 years in ecommerce digital product or digital transformation roles.

• Experience in B2B environments; global or multicountry exposure is a strong advantage.

• Demonstrated success in evolving or rebuilding digital platforms.

• Fluent in English; additional languages are a plus.

REASONS TO JOIN LYRECO:

• A full- time job in a dynamic passionate international team

• Possibility to join internal accelerator program

• Competitive salary

• Hybrid work model

• Pension plan

• Personal growth budget

If the above job description interests you and you think you are a good fit apply now! We look forward to receiving your application!

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