Email Marketeer

About the role

Suspicious is growing fast and email is one channel we refuse to be average at. Its the one we actually own: no algorithm no bidding war no rented audience just us and the people who already raised their hand.

Were building our retention engine from scratch on Klaviyo and we want someone wholl own it end to end the flows the copy the numbers. Not someone who waits for a brief and hits send but someone who builds it tests it and makes it convert. Blank canvas full ownership and the mandate to make it world-class.

What Youll Do

• Own our Klaviyo setup end to end: flows automations segmentation and deliverability

• Plan and ship the email calendar around our drops launches and commercial moments

• Write the copy yourself on-brand sharp and unmistakably Suspicious

• Build and optimize the full lifecycle (welcome cart post-purchase win-back) to drive repeat purchase

• Segment smartly and A/B test relentlessly letting the numbers decide whats next

• Track performance (open click revenue per email) and QA every send before it goes out

• Use AI to move faster and sharper and keep email in sync with the vibe on TikTok and Insta

What you bring

Were not after a safe pair of hands. We want someone with a real point of view on what great email looks like and the chops to make it real.

• 2 years in email lifecycle or retention marketing (e-commerce or DTC) with results youre genuinely proud of

• Hands-on experience building flows and campaigns in Klaviyo (strongly preferred) or a comparable platform

• A genuine copywriting skill: you can write something that sounds human on-brand and gets clicks

• An analytical reflex: you know your open rates from your click-throughs and you let the data decide

• Seriously organized and detail-obsessed you can run a busy calendar without things slipping

• A feel for the Suspicious Antwerp brand and the streetwear world it lives in

Nice to Have no dealbreaker ;)

• Experience with loyalty programs or other retention channels

• HTML/CSS for custom email tweaks

• Shopify GA4 Figma or Canva

• Worked inside a fast-moving fashion or retail brand before

This might not be for you if

• You want a detailed brief for every task and step-by-step direction

• Youd rather just execute than understand why a campaign works (or doesnt)

• Youre uncomfortable when priorities shift and things move fast

• You dont enjoy living in the data testing and chasing better numbers

What youre walking into

A streetwear brand on a steep climb where this channel is wide open and waiting for an owner. Youll work shoulder to shoulder with marketing creative and e-commerce with the freedom to build instead of inheriting someone elses setup. We hire people who want to be the best at what they do and we back them to prove it. The occasional bit of chaos included.

Ready to make email the channel everyone underestimates until they see your numbers.