DTC Manager (Direct-to-Consumer & E-commerce) BeNeLux (Ad-Interim Freelance)

Period: ASAP (latest July) until 29 January  2027
Workload: 3 days/week
Location: Brussels office (at least 2 days/week)
Contract type: Freelance / Consultancy

JDE Peets is currently looking for a Direct To Consumer Manager BeneLux to join us on a temporary base (ad-interim/freelance) starting now until end of January. This role is based in Brussels and is part of the Media & Digital Northern Europe team. As a DTC Manager you will drive the growth and profitability of our owned e-commerce channels. You own the full digital commerce funnel - from portfolio strategy and traffic acquisition to conversion retention and consumer experience.

What youll do

• Own the e-commerce strategy & trading agenda: define portfolio pricing promotions and activation calendar to deliver revenue and margin growth
• Drive online performance: optimize the full funnel (traffic conversion retention) using data CRO and experimentation
• Elevate consumer experience: ensure best-in-class journey across content website CRM and post-purchase experience
• Lead digital execution: develop high-performing assets and optimize SEO navigation and digital shelf
• Maximize ROI: manage A&P investments track performance (ROAS CPA CLV) and continuously improve efficiency
• Collaborate cross-functionally: work closely with Brand Media IT E-commerce and Operations to deliver seamless execution

Qualifications :

What you bring

• 5 years in e-commerce digital marketing or commercial roles (preferably FMCG)
• Strong understanding of e-commerce drivers (CRO AOV CLV ROAS)
• Proven track record in driving online sales and optimizing performance funnels
• Data-driven strategic and hands-on mindset
• Strong stakeholder management and communication skills
• Fluent in English and preferably Dutch and/or French

Additional Information :

What we offer

• A dynamic friendly environment within one of the worlds leading coffee companies.
• The opportunity to work on strong well-loved brands with high visibility.
• Flexibility: freelance contract possible.
• A hybrid work model (2 days Brussels office 1 days home office).
• A role where you can take ownership and have real impact.

Our DE&I Statement

At JDE Peets we aim to create a better future where we authentically serve reflect and embrace everyone. We believe in fostering a more diverse equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race ethnicity sex gender identity sexual orientation religion nationality age disability or any other trait protected by law.

Throughout the entire employee lifecycle we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process. 

Our efforts on this agenda have earned us the prestigious Catalyst Award as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peets - now part of Keurig Dr Pepper is the worlds leading pure-play coffee company with a presence in more than 100 markets. Guided by our Reignite the Amazing strategy we are focused on brand-led growth across three big bets: Peets LOR and our 10 strategically selected local icons led by Jacobs.

Remote Work :

No

Employment Type :

Full-time