Brand & Content Lead

What we are building at Sitemark

Sitemark is the AI and robotics platform for building and operating renewable energy. The worlds leading Owners EPCs and O&M companies use Sitemark.

What problem are we solving and why is this important to solve

The world is building one of the largest infrastructure shifts in history and it needs better tools to get it done. Renewable energy projects are growing in scale complexity and urgency but the teams responsible for building and operating them are stretched thin buried in repetitive work disconnected systems and running out of time. Thats why we built Sitemark: AI and robotics take the repetitive load off these teams from the field to the office so their time goes to what matters and sites get built faster and perform better.

The team youll join

You will join an extremely talented team of incredibly passionate high-energy people. We go the extra mile while having the best time of our lives.

How we operate

• We care deeply about our customers and the problems we solve for them.
• We move fast keep things simple and focus on what matters.
• We keep our quality bar high by staying lean and hiring only the best.

Sitemark has the product the customers and a brand thats starting to get noticed. Now we want to take it much further to a name the whole renewable energy industry knows follows and talks about. Marketing is how we get there and you own it.

As our Brand & Content Lead your job is to make Sitemark impossible to overlook. Most of the role is digital and social: the content the channels and the voice that put a fast-moving AI company on the map in an industry that still runs on PDFs and trade-show handshakes. A smaller but real part is owning the handful of big industry trade shows we exhibit at each year booth logistics the works so when we show up in person we look like the leader we are.

AI is part of how youll work a multiplier that lets a small team punch far above its weight. But this is not a job you can do with AI alone and were not looking for someone who floods the feed with generic auto-generated content. The ideas the taste and the judgment are yours; AI just helps you do more of them faster and better.

This is a build role. Youre not inheriting a machine; youre building one.

What this role is not

• Its not churning out forgettable posts just to keep the feed active.
• Its not waiting for a brief and routing everything through layers of approval.
• Its not pure content creation and its not pure ops its both at once.

The visible 10% of this job is the post that breaks out and gets the industry talking. The invisible 90% is the engine behind it the content pipeline the workflows the calendar that makes that post happen on purpose not by luck. If you want clear playbooks and sign-off at every step this isnt the role. If you want to build the thing that turns a fast growing company in renewable energy into a brand people recognize read on.

What youll do:

1. Build a content engine that scales

• Turn whats already happening at Sitemark customer results product launches footage from the field real data into a steady stream of sharp specific content.
• Use AI to take the grunt work out of research drafting and repurposing so you ship far more than a team your size normally could to multiply your judgment never to replace it. Nothing you publish should read like it came out of a generator.
• Build the workflows and templates that keep the engine running so quality and cadence hold even as volume grows.

2. Make Sitemark unmissable

• Own our channels end to end LinkedIn first plus wherever the renewable energy industry actually pays attention. Own the calendar the rhythm and what we say when.
• Take us from occasional posts to a consistent on-brand presence
• Line up with sales and the wider team so launches customer wins and the moments that matter land on cue.

3. Turn our founders and experts into industry voices

• Write for and run the LinkedIn presence of our founders and key experts. Give each one a sharp distinct point of view not flattened into the same beige company voice.
• Build the system behind it: gather the raw material draft get a fast review schedule and keep the conversation going.

4. Create moments that travel

• Watch the industry shifts debates and moments worth weighing in on and turn complex renewable-energy and AI ideas into clear bold opinionated takes.
• Earn reach deliberately through strong hooks sharp framing and timing not luck. Know when bold tips into cringe and stop just short.

5. Own our presence at the big trade shows

• Own the few large industrial trade shows we exhibit at each year end to end: booth design and construction vendors logistics and the on-the-ground details.
• Make our stand the one people remember and turn the energy of the event into content.

6. Run it like its yours

• Treat marketing as a growth engine not a cost center. Track what actually matters reach audience growth inbound pipeline influenced and lean into what works.
• Move fast publish and learn in the open. Dont wait to be told.

Non-negotiables

• Youve built a social or content presence that grew a real audience and you can show the work and the numbers behind it.
• You write well: sharp specific and opinionated and you can make a technical subject genuinely worth reading.
• You use AI to multiply your output and you know the difference between real leverage and slop. Everything you ship has your taste and judgment behind it.
• You think in systems not one-off posts. Youve built (or are itching to build) a repeatable content workflow.
• You get a B2B tech or industrial audience and you can point to the voices that win in a space and explain why.

Mindset

• Bold but never reckless. Opinionated never generic.
• High agency low ego.
• Happy to be visible to move first and to be wrong out loud once in a while.
• You treat attention as something you compound over time not chase post by post.

Bonus (not required)

• Hands-on event or trade-show experience (booths logistics vendors).
• Youve built content or automation workflows with AI tools (Claude GPT n8n Zapier or your own setup).
• Light design or video editing (Canva Figma CapCut); comfortable on camera.
• Experience marketing to the energy construction or industrial sectors.

We work primarily onsite from our Leuven office and value in-person collaboration. This role requires being in the office at least 2 days per week plus travel to events.

This isnt a role for someone whos only ever run their own feed or who wants the plan handed to them.