Brand & Customer Manager HPV (mfd)

Job Description

We are recruiting for a Brand & Customer Manager (BCM) who will be a dedicated resource in the HPV Business Line and report directly to the Marketing Lead HPV for Austria and Switzerland.

In this critical role you are accountable for the successful development and execution of marketing strategy and tactics to drive performance across selected therapy indications. You work in close collaboration with crossfunctional partners including Sales Market Access Digital & Data and other functions to implement the overall Business addition you partner closely with Medical Affairs to generate actionable customer insights and to ensure a coordinated compliant approach.

Our team supports customers by providing clinical and educational information as well as relevant resources. We partner with healthcare professionals and healthcare systems to help them achieve the best possible outcomes for patients.

Responsibilities

• Implement the local brand strategy including the development of digital and facetoface omnichannel campaigns and materials

• Analyze the local market to understand patient and customer needs and articulate the customer journey.

• Segment customers into personas and identify preferred engagement channels.

• Collaborate with global Marketing Digital & Data and local Commercial teams to execute integrated campaigns. Ensure alignment with the Country Integrated Medical Scientific Strategy.

• Organize & maintain robust level of product & indications trainings for the commercial teams.

• Use data analytics and insights to analyze and optimize marketing campaigns and customer engagement and to identify key accounts and geographies with highest potential for growth.

• Engage in the field with customers and/or attend relevant national / regional medical congresses in Austria and Switzerland.

• Build and maintain strong stakeholder relationships.

• Develop and manage strategies for major accounts.

• Contribute to crossfunctional meetings and bestpractice sharing.

• Manage assigned activity budgets and provide input into forecasting and business reviews.

Qualifications

• Bachelors or Masters degree in Marketing Business Administration or Life Sciences.

• Several years of pharmaceutical or biotech business experience.

• Marketing or Sales experience preferred.

• Business knowledge of the Swiss and/or Austrian life science market

• Strong customer orientation and analytical capability.

• Ability to influence and work effectively within a matrix and multi-cultural environment.

• Fluent German and English; French is an advantage.

We offer an attractive salary outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position in Austria is EUR 67.600- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.

We are proud to be a company that embraces the value of bringing diverse talented and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anothers thinking and approach problems collectively. We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.

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