Key Account Manager

Key Account Manager

National Sales Manager

Morocco Casablanca

Field-based

Sales

Commercial

Permanent

At Cipla Caring for Life isnt just our purpose its our promise. We are committed to making quality healthcare more accessible inclusive and impactful across One Africa.

At Cipla you grow with purpose lead with empathy and contribute to a mission that makes a real difference to patients and communities.

The Key Account Manager (KAM) is responsible for developing managing and growing Ciplas strategic customer accounts across Morocco.

The KAM will own a portfolio of key accounts develop account-specific business strategies drive sales and revenue growth strengthen customer relationships and identify new business opportunities.

The role will cover strategic customers across hospitals clinics wholesalers pharmacy groups and other healthcare institutions depending on the assigned portfolio.

The KAM acts as the key commercial interface between Cipla and strategic customers working closely with Sales Marketing Medical Market Access Supply Chain Finance Regulatory and other internal stakeholders.

• Develop and manage a portfolio of strategic accounts.

• Build and execute annual and account-specific business plans.

• Map key decision-makers influencers buyers pharmacists healthcare professionals and other stakeholders.

• Understand customer needs purchasing patterns business priorities and growth potential.

• Identify risks opportunities and account development priorities.

• Achieve agreed sales revenue and growth targets.

• Identify and develop new business opportunities within existing and new accounts.

• Drive product listing adoption availability and portfolio growth.

• Develop appropriate commercial action plans for each strategic account.

• Monitor sales performance and implement corrective actions when required.

• Build and maintain strong long-term relationships with key customers.

• Establish trusted relationships with senior decision-makers and key stakeholders.

• Act as the primary commercial point of contact for assigned accounts.

• Understand customer challenges and coordinate appropriate solutions internally.

• Ensure a high level of customer satisfaction and service.

• Monitor and anticipate relevant tenders and institutional business opportunities.

• Coordinate tender activities with relevant internal teams.

• Participate in commercial negotiations and customer agreements.

• Follow up on tender awards contracts pricing volumes and commitments.

• Identify opportunities to improve Ciplas competitiveness and account penetration.

• Monitor orders and product availability across assigned accounts.

• Coordinate with Supply Chain to anticipate and resolve supply issues.

• Follow up on deliveries invoicing outstanding orders and customer claims.

• Work closely with Finance on customer accounts and collection/receivables where applicable.

• Ensure continuity of product availability and customer service.

• Monitor market trends competitor activities pricing product launches and customer behavior.

• Provide actionable market intelligence to Commercial and Marketing teams.

• Identify changes in the Moroccan pharmaceutical market that may create opportunities or risks.

• Share customer insights to support portfolio and business strategy.

• Collaborate closely with Marketing Medical Market Access Supply Chain Finance Regulatory and Customer Service.

• Coordinate internal resources to address customer needs and account opportunities.

• Contribute to product launches campaigns customer initiatives and business projects.

• Ensure alignment between account strategy and overall company objectives.

• Prepare accurate account-level sales forecasts.

• Track sales growth stock orders market share and other relevant KPIs.

• Provide regular business reviews and account performance updates.

• Maintain accurate CRM and customer information.

• Proactively escalate business risks and propose corrective actions.

• Ensure all commercial activities comply with Moroccan regulations company policies ethical standards and applicable industry requirements.

• Maintain accurate and transparent customer and commercial records.

• Conduct all customer interactions with professionalism and integrity.

• Bachelors or Masters degree (Bac3/5) in Business Marketing Management Pharmacy Life Sciences or a related field.

• Pharmaceutical or healthcare education is an advantage.

• Minimum 6years of experience in pharmaceutical sales and/or Key Account Management.

• Proven experience managing strategic customers and delivering sales growth.

• Experience in the Moroccan pharmaceutical market is strongly preferred.

• Experience with hospitals private clinics wholesalers pharmacy groups or other strategic healthcare accounts is an advantage.

• Experience in tenders commercial negotiations and customer account management is preferred.

• Strong Key Account Management and business development skills.

• Excellent commercial and negotiation capabilities.

• Strong customer relationship and stakeholder management skills.

• Good understanding of the pharmaceutical market and healthcare ecosystem.

• Strong analytical and business acumen.

• Ability to develop and execute account strategies.

• Strong forecasting reporting and CRM capabilities.

• Excellent communication and presentation skills.

• Strong collaboration and influencing skills.

• High level of autonomy ownership and results orientation.

• French and English required; Arabic preferred.

Flexible & Hybrid Work Practices
Individual-Centered Upskilling
Mentorship & Coaching
Wellness & Well-being Programs
Full-Day Birthday Leave
Recognition & Great Place to Work Culture
Well-being Focused Workspaces

Join Cipla and help us grow our business while making quality healthcare more accessible across Morocco.

At Cipla we dont just hire talent we invest in people who make a difference.