Website Analytics Specialist

Job Overview

• Analyzing a websites key performance metrics and competitive trending
  
• Collecting and analyzing customer, marketing, and web behavioral data.
  
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
  
• Developing digital campaign and web measurement strategies.
  
• Creating dashboards, data visualizations, and campaign and website performance reports.
  
• Monitoring and analyzing digital media and marketing trends.
  
• Communicating and presenting to colleagues, managers, and clients.
  
• Creating forecasts using operational and statistical tools and models
  
• Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
  
• Making recommendations regarding process improvements and helping develop performance policies and procedures
  

Must have prior experience and skilled in Google Analytics, website tracking, e-commerce tracking, Google Tag Manager and other web analytics platforms.

Requirements

• BSc in analytics, statistical analysis, marketing or other discipline relevant to website analytics
  
• Experience with analytical and reporting tools, including Tableau, Google Analytics/GA4, and Data Studio.
  
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
  
• Strong analytical and strategic thinking skills.
  
• Ability to make data-driven decisions.
  
• Comfort in collaborating with team members in account management, creative and technological disciplines.
  
• A demonstrated passion for social media and digital marketing.
  
• A desire to continually learn and grow as a digital marketing detail oriented.
  
• Ability to work in a fast paced environment.
  
• Strong communication and presentation skills.
  
• Strong interpersonal and collaboration skills.
  
• Ability to prioritize tasks
  
• Strong research skills
  
• Updated knowledge of e-commerce technology
  
• Understand and implement factors that can improve business objectives

Benefits

• Competitive compensation
  
• Remote work environment
  
• Work with a great group of people