Topic 1 : Building a full RF(x) & bid management process

Description:

Mass Analytics aims to strengthen its capabilities in addressing more complex MMM projects while equipping the sales team with a fast and robust infrastructure to address large RFPs.

To achieve this we are building full RFx capabilities (Request For Proposal Request for Information Scope of works Due Diligence Questionnaires etc) using our technology stack and the richness of assets we already developing during the past years.

The goal of this project is to develop:

A content library that is microstructured (Indivisible portions of technical content that can then be assembled in the RFP response)

• An interface that can help build an RFP response baseline using microstructured content from the library (Using Excel or any other relevant tool available)
• A project management framework to standardize RFP management projects (using JIRA)

The project also involves a dissemination part where Mass Analytics will be referenced in as many RFP portals as possible (US Market Europe APAC and Middle East).

Key attributes / Main competencies:

Curious and organized.

• Smart and techsavvy
• Patient and diligent
• Able to move from a macroscopic to a microscopic view of the project.
• Project Management notions or previous experience is a plus.
• Mastering advanced MS Word Formatting techniques

Advanced MS Excel capabilities (including the ability to build Visual Basic macros)

Learning Outcomes:

Strong understanding of RFx Management / Bid Management processes

Strategic understanding of Mass Analytics core business and sales approaches

Topic 2: Market Analysis and CrossSelling Tactics with Masster Insight

Description:

MassTer Insight Web App is the newest addition to MASS Analytics software suite designed to empower brands in optimizing media budgets and forecasting media plans.

As we make our first moves into the web the primary objective of this project involves:

Meticulous market analysis to identify key industries and businesses poised to benefit from the applications capabilities in media budget optimization and media plan forecasting.

• Analysis of MASS Analytics current client base and crafting tailored crossselling strategies that would benefit from MassTer Insight

Suggesting ways to optimize the user journey using the software collecting customer feedback identifying key features etc

Key attributes / Main competencies:

The candidate is in their 2nd or 3rd year within a business school.

• The candidate should be majoring in sales or marketing with ideally a minor in business analytics (preferable)
• The candidate should be techsavvy being able to leverage technology and digital tools effectively.
• The candidate should be curious and organized.

The candidate should demonstrate a strong analytical aptitude

Learning Outcomes:

• Market Analysis and Segmentation: Gain proficiency in conducting thorough market analyses to identify target industries and companies that align with a specific products capabilities.

• Cross Functional Collaboration: The candidate will gain experience working with various departments such as sales customer success marketing and marketing analytics to improve the customer user experience.
• CrossSelling Strategies: Develop expertise in devising and implementing crossselling strategies based on client analysis. Understand how to leverage existing client relationships to introduce complementary products or features effectively.