Marketing Engagement Specialist

• Inside sales support
• Utilize tools for data mining: lead research, lead generation
• First touch and key contact for personalized lead evaluation
• Review lead needs assessment on prospect fit
• Pitch RMB product/service fitness for routine use (lead prequalification phase)
• Database Lead Gen Import Process: Data Mining Lead Import
• Cold calling: Initiate technical conversation with leads
• Enhances the MQL-SQL conversion process