Growth Marketing Specialist

Job Description

• Job Responsibilities:
• Your primary responsibility as a Growth Lead will
  be to generate company growth by attracting and
  retaining more clients. More specifically, in this role
  you will:
• Develop strategic customer acquisition and
  retention marketing plans to drive growth and
  maximize immediate and long-term ROI
• Design and execute outbound and inbound
  marketing campaigns
• You'll set up, launch, optimize and efficiently scale
  all campaigns in paid social (mostly Twitter/
  Instagram/Google
• Day-to-day management of online and offline
  campaigns across channels including (but not
  limited to): paid social, paid search, content,
  organic, referral, email, direct mail, podcasts,
  affiliate, and video
• Ensure clear goals for marketing campaigns/programs and track and report on performance
  versus those goals
• Determine the right audience, right messaging, and right marketing tactics to deliver on campaign/program goals
• Generate the content for use in marketing campaigns, programs, and other initiatives. This
  includes but is not limited to drafting marketing emails, social media posts, other collateral; writing
  blog articles; and working with our creative and design teams to identify other assets required
• Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns/
  initiatives
• Identify creative, out-of-the-box ideas for marketing campaigns that can improve our efforts across the
  board
• You'll provide daily reporting on performance and analysis of how to improve

Job Requirements

• Bachelor degree
• Cairo and Giza resident only
• From one to three years of experience
• Maximum age 29