Digital Marketing Manager

• Design and Execute digital campaigns across various platforms, including Facebook/Instagram, Google Ads (Search/Display), YouTube, Twitter, LinkedIn, and TikTok.
  
• Proactively analyze campaign performance, KPIs, and metrics to effectively optimize the campaign.
  
• Collaborate with the creative team to come up with ideas for digital media content creation, including graphics, videos, and audio.
  
• Work closely with the account manager in helping the key accounts/clients understand the process, progress reports, and strategy
  
• Periodically report to the management team on campaign updates, key metrics, and strategy implementation
  
• Coordinate with the client services team to actively solve and troubleshoot problems
  
• Come up with ideas for social media, content calendar, and website content
  
• Prepare campaigns that are tailored towards ROAS and ROI related goals (and avoid vanity metrics in general)
  

Requirements

• Strong understanding of Google Analytics, Google Tag Manager, and Google Data Studio
  
• Must be Google Search/Display certified
  
• Being Facebook Blueprint certified is a plus
  
• Preferably possess at least a Bachelors in Business Administration (BBA) / Bachelors in Computer Science (BCS) degree
  
• Exceptional communication skills, unwavering attention to detail, and an innate desire for teamwork and integration
  
• Since this is a remote position, must have reliable access to laptop/workstation, internet, and electricity backup
  
• Must have access to headsets for audio/video meetings
  
• Ability to multitask and oversee a high volume of projects simultaneously
  
• Strong understanding of TOFU/MOFU/BOFU and have a clear idea of various buyer journeys and buyer personas
  
• Solid understanding of Google Sheets, Microsoft Excel, and other spreadsheet software
  
• Having an understanding of SPSS and Stata is a plus
  

Benefits

• Travel Allowance
  
• Health Insurance
  
• Phone Plan
  
• Commission % (Optional)