Digital Marketing Manager - Egypt - Yassir

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria Morocco and Tunisia with recent expansions into France Canada and SubSaharan Africa. It is backed ($200M in funding) by VCs from Silicon Valley Europe and other parts of the world.

We offer ondemand services such as ridehailing and lastmile delivery. Building on this infrastructure we are now introducing financial services to help our users pay save and borrow digitally.

Helping usher the continent into a digital economy era. Were not just about serving people were about creating a marketplace to bring people what they need while infusing social values.

ABOUT THE ROLE:

The Digital Marketing Manager will be responsible for increasing demand for our Dark Store vertical in Egypt by developing customer acquisition & retention strategies. The candidate should have a strong grasp of current marketing tools and

strategies and be able to lead integrated digital marketing campaigns from concept to execution.

What You Will Do:

• Manage Facebook Ads and other paid channels have a clear methodology concerning customer acquisition and retention.
• Lead a team of social media managers and graphic designers to create creative content for the brand.
• Manage annual outdoor media partnerships ad buys sponsored content opportunities events etc.
• Understand customer needs and develop key strategies to increase demand while maintaining a low CAC.
• Establish & implement the Ecommerce strategy to reach targets defined while ensuring alignment with the overall strategy.
• Responsible for the definition of clear action plans to achieve ambitions based on a solid performance environment and competencies analysis.

What Youll Need:

• An experience in ecommerce is mandatory.
• An experience in managing Facebook ads AdWord and other paid channels is mandatory.
• Advanced Analytical & Communication Skills.

Perks

• Ground floor opportunity with the team; shape the strategic direction of the company
• The rare opportunity to change the world around you such that everyone around you is using the product you built. Were not just another app were infusing social values and reinventing how services are provided
• Sharp motivated coworkers in a fun office environment

Benefits

• Great compensation and bonuses
• Paid company holidays
• Full social coverage
• Untracked vacation policy; work very hard and take time when you need it

At Yassir we believe in the power of diversity and the importance of an inclusive culture. So if youre ready to bring your unique perspective and experiences to the table then were excited to listen.

Dont just apply for a job come and be a part of our journey. Lets create a better tomorrow together.

We look forward to receiving your application!

Best of luck

Your Yassir TA Team