Digital and Social Media Marketing Analyst

Job Brief:

A Digital and Social Marketing Analysts job is to analyse to companys digital marketing performance and propose actionable strategies to improve digital and social media marketing performance and maximise returns.


Responsibilities:

• Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps.

• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.

• Test measure analyse and optimize the performance search social and content to display across conversion funnels to boost customer engagement and conversions.

• Manage the overall delivery of digital marketing projects schedules communications budgets and reports.

• Execute all digital marketing campaigns for clients including web banners social media sponsored course search results email marketing and content marketing.

• Work with the design team to create online banner adverts email newsletters and social media creative.

• Work with the web team to post banner ads and other website content.

• Planning and implementing targeted marketing campaigns to support clients growth.

• Work closely with the director to put together a strategy to execute for clients.

• Work closely with the web team design team and local Digital Marketing Executives to deliver strategy for clients.

• Write and optimize content for the website and social networking accounts!

• Write copy for email marketing campaigns.

• Track analyse and increase website traffic and online enquiries.

• Edit (optional) and post videos!

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.

• Video editing skills (optional): Website and social media content will not just be text but frequently visual as well.

• Digital marketing experience within a fastpaced environment.

• Proven experience managing digital marketing projects.

• Experience working with multiple clients at the same time.

• Excellent verbal and written communication skills with a high attention to detail.

• A professional personality with a passion for digital and the ability to drive successful projects.

• Organizational skills.

• Manage well when work is unexpectedly busy or shortstaffed.

• Overcoming problems to achieve a goal.

Experience:

• Google Analytics Individual Qualification (GAIQ).

• Bachelors degree in marketing or a related field.

• Experience with analytical and reporting tools.

• Experience in statistical models.

• Strong analytical and strategic thinking skills.

• Ability to make datadriven decisions.

• GTM Google Analytics Facebook Analytics Search Console Adobe Analytics and other Web Analytics platforms.

• Strong communication and presentation skills.