Creative Brand Strategist

Were seeking a dynamic Creative Brand Strategist to shape our brand across digital platforms and curate content that resonates with our audience. The ideal candidate should be a passionate storyteller with exceptional copywriting skills and a knack for developing innovative ideas for engaging content. Design skills are a BIG plus!

Join us if youre a handson creative ready to take our content and social media strategy to the next level and contribute to our brands success in the digital space.

Tasks

Content Ideation & Strategy

• Develop a holistic content strategy for use across our social media channels CRM paid media and in our studios.
• Spearhead brainstorming sessions to generate unique and innovative content themes and campaigns that elevate our brand presence and align with our strategic objectives.
• Work with the founders and marketing team to create content aligned with holidays events and promotional activities.

Content Creation

• Develop and create engaging content for our social media channels including videos graphics and usergenerated content.
• Write the copy for our key communication channels email marketing social media META ads google ads etc.
• Collaborate with externals and generate clear creative briefs for content and design teams.
• Jump behind the camera / phone to shoot content in our studios also work with external creators for photo and video shoots etc.
• Define & own content creation processes covering creative briefs approval process campaign/content calendars reporting brainstorming etc.

Social Media Management

• Working with a working student / intern own and operate our social channels by scheduling posting and analyzing content performance across platforms.
• Creating social media processes for briefs approval process campaign/content calendars reporting brainstorming etc.

Requirements

Traits we are looking for

Hands on mentality: At New Soul we seek individuals with an entrepreneurial spirit and adaptability embodying a strong sense of ownership and a bias for action. Your handson mentality actively shapes our journey embracing change and navigating the startup landscape with speed and ease.

Ambition: Fueled by a desire for progress and growth youre our bar raiser motivated to propel New Soul forward in the competitive wellness industry.

Multitasking & Project Juggling: With the ability to seamlessly juggle different projects you thrive in a dynamic environment ensuring that various initiatives progress simultaneously.

Perseverance Boldness & Creative ProblemSolving: Marketing excellence in the wellness industry requires resilience bold decisionmaking and creative problemsolving. We need someone unafraid to take on challenges headon.

Role Requirements

• 3 years fulltime work experience as a Digital Creative Content Creator Social Media Manager or similar role.
• Track record from a creative agency or a hyper growth startup in the consumer space.
• Passionate about content creation with a personal portfolio or presence on platforms such as Instagram TikTok or YouTube demonstrating creativity and proficiency.
• Proficient in design & content editing software (e.g. Adobe Creative Suite Canva Figma Final Cut Pro)
• Strong understanding of brand identity content strategy and community building.
• Excellent communication and copywriting skills with attention to detail.
• Fluent English is a must German a plus.

Benefits

• Selfcare. Get the best massage in town at 50% off in all New Soul studios.
• Impact & purpose. The chance to join our mission and purpose around fostering selfcare & mindfulness in Europe and establishing the gotobrand for massage right at the intersection of wellness and technology.
• Workplace. Beautiful Office in Mitte with a view over the city and fridge full of drinks as well as weekly team lunch on us.
• Benefits. Free PNV ticket and a company bike to move flexibly between home office & studio.
• Development. Various opportunities for professional growth and personal development. Package. An attractive compensation package which fairly mirrors what is expected from you and the impact youll have at New Soul.